Job Title: City Unlock Manager
Department: City Operations
Location: Bengaluru

Educational Qualification:

● Bachelor's degree in Business Administration, Economics, Engineering, or a related field.

● MBA or equivalent post-graduate qualification is preferred.

Job Role Overview:

The City Unlock Manager is responsible for driving city-level growth by unlocking new categories and enhancing marketplace efficiency. This includes conducting deep market research, identifying growth levers, executing high-impact projects, and managing P&L. The role demands close coordination with cross-functional teams and strong leadership of on-ground operations. A successful candidate will blend strategic thinking with flawless execution to meet growth, profitability, and operational KPIs.

Experience:

● 5–8 years of total work experience, preferably in high-growth startups, consulting, or operations-heavy industries.

● Proven track record in city operations, business strategy, or category management.

● Experience in P&L ownership, marketplace operations, or launching new initiatives at a city/regional level.

● Prior experience managing field teams, driving local market strategy, and working with cross-functional stakeholders is a strong plus.

Key Responsibilities:

● Conduct comprehensive market research to understand use-case triggers, consumer behavior, and barriers to adoption in existing and new categories.

● Derive city-level insights and identify growth levers and opportunities for expansion and category unlock.

● Ensure seamless execution of strategic projects/initiatives defined by the Regional Manager with a high degree of operational excellence.

● Own and drive P&L management and marketplace efficiency in the respective city.

● Collaborate with cross-functional teams to ensure alignment on execution and deliverables.

● Manage on-ground teams, including promoters, interns, and executives, ensuring performance, productivity, and adherence to SOPs.

● Drive supply and demand initiatives that contribute to city-level growth targets.

Key Result Areas (KRAs):

● Growth in Monthly Active Users (MAU) and customer retention in the city.

● Achievement of city-level growth targets and profitability.

● Supply growth and optimization across demand clusters.

● Marketplace performance metrics including FE-NET maximization.

● Execution success rate and impact metrics for special projects.

Skills and Competencies:

● Strong analytical skills and data-driven decision-making.

● Proficiency in market research and deriving actionable insights.

● Ability to formulate and execute city-level strategies.

● Experience in managing P&L and driving marketplace efficiency.

● Strong problem-solving skills, especially in ambiguous situations.

● Excellent program and project management capabilities.

● Proven operational execution with measurable impact.

● Experience in launching and scaling new categories or initiatives.

● Strong stakeholder management and communication across internal and external partners.

● Ability to manage cross-functional projects with operational rigour.

● Capability to lead, motivate, and manage on-ground teams.

● Understanding of consumer behavior, use-case triggers, and adoption barriers.

● Familiarity with demand-supply dynamics and optimization levers.

● Bias for action – proactive in identifying and solving challenges.