Head of Marketing

Job Title: Head of Marketing (Portfolio Growth)

Location: Powai, Mumbai

Work Mode: In office, 5 days a week

About Atomic Capital

Atomic Capital is a Mumbai-based, early-stage venture capital firm founded by Apoorv Gautam. Its maiden fund of over ₹400 crore backs homegrown consumer, consumer-tech and consumer-enabler brands.

We are an operating VC: alongside capital, we work hands-on with founders on the levers that drive growth. Our focus categories include food and beverages, nutraceuticals, personal care and beauty, jewellery, pet care, electronics accessories and home furnishing.

About the role

You will be the in-house performance marketing expert for every company in our portfolio. Founders will come to you when CAC is climbing, ROAS is slipping, a channel has plateaued or a launch needs to scale fast. Your job is to diagnose the problem, fix it alongside their team, and leave them with stronger capability than before. This is a hands-on, cross-portfolio role. On any given week you might audit a Meta account for a beauty brand, rebuild attribution for a food brand, and help a founder hire their first growth lead. You will also build shared playbooks, benchmarks and agency relationships that make the whole portfolio better at growth.

Key responsibilities

Portfolio performance marketing support

• Act as the go-to performance marketing advisor for founders and growth teams across all portfolio companies.

• Run deep-dive audits of paid channels (Meta, Google, YouTube, Amazon and quick-commerce ads, affiliates, influencer) and turn findings into prioritised action plans.

• Work hands-on with portfolio teams to fix specific problems: rising CAC, falling ROAS, poor creative performance, weak funnel conversion or stalled scale.

• Help set budgets, channel mix and targets (CAC, ROAS, contribution margin, LTV:CAC payback) that tie marketing spend to unit economics.

Measurement and analytics

• Strengthen tracking, attribution and reporting setups (pixels, CAPI, GA4, MMPs, dashboards) so decisions rest on clean data.

• Introduce incrementality testing, cohort analysis and marketing-mix thinking where the stage of the company justifies it.

• Build a shared benchmark set across the portfolio so each company can see how it compares.

Playbooks, partners and capability building

• Create reusable playbooks for launches, creative testing, scaling a new channel, marketplace growth and retention.

• Build and manage a bench of trusted agencies, freelancers and tool vendors, and negotiate portfolio-wide terms where possible.

• Help founders hire, assess and onboard growth and performance marketing talent.

• Run regular knowledge-sharing sessions and founder roundtables on growth.

Investment team support

• Assess the marketing engine of prospective investments during due diligence: channel dependence, CAC trends, cohort quality and scalability.

• Share portfolio-level growth insights with the partners to inform follow-on decisions.

What we're looking for

Must have

• 6–10 years in marketing, with at least 5 years owning performance marketing for Indian consumer or D2C brands.

• A track record of managing meaningful monthly ad spend (for example, ₹50 lakh+ per month) and scaling it profitably.

• Hands-on depth in Meta and Google Ads; working knowledge of Amazon, Flipkart and quick-commerce advertising.

• Strong analytical skills: comfortable with unit economics, cohort analysis, attribution and building dashboards.

• A sharp eye for creative: you know what makes an ad work and how to run a disciplined creative testing process.

• The ability to influence founders without formal authority, and to say clearly when something isn't working.