Media Buyer Support Strategist (Meta Ads & Shopify)

Remote

Schedule: Full-Time | Flexible with US Team Collaboration Hours

Tech Stack: Intercom, Shopify Admin, Browser DevTools, Google Tag Manager, Slack, Notion/GitBook, Excel/Google Sheets

About Upstack Data

Upstack Data is a Miami-based SaaS building marketing automation for Shopify merchants. Our flagship product, Signal, replaces broken browser-based pixels with reliable first-party server-side events to Meta, TikTok, and other ad platforms. We're a lean, AI-first team running offshore-first - most of our engineering, GTM, and operations roles are filled with PH talent.

About This Role

You know the problem: Meta shows 40 purchases, Shopify shows 12, and the brand wants answers. This role is for the person who enjoys figuring out why.

As a Media Buyer Support Strategist (Meta Ads & Shopify), you own a portfolio of Shopify merchants using Signal. You help them get set up, understand their data, and troubleshoot when tracking or attribution doesn’t match.

This is a great fit for media buyers, paid social specialists, performance marketers, and agency professionals who want to step away from managing ad spend while still using their Meta, Shopify, and DTC expertise.

You’ll work across Shopify, Meta Ads Manager, Events Manager, and browser tools, while partnering with Product and Engineering to solve deeper issues.

Name *

Email *

LinkedIn profile *

Upload your resume in PDF format, must be in english *

Upload a photo of yourself *

Years of hands-on experience do you have with Shopify? *

Years of hands-on experience do you have with Meta/Facebook Ads *

Years of experience do you have working with DTC/e-commerce brands *

Years of experience do you have working directly with clients or customers? *

Years of experience do you have in paid media or performance marketing? *

Write the escalation ticket you'd send Engineering for a bug you've confirmed is real. Use any real example. Include everything an engineer needs to act without asking you a follow-up. *

Research Upstack Data and one competitor. What problem does Signal actually solve, and who feels that pain most? * Your own words, not our website's. *

A Shopify store owner asks you: "What does Upstack actually do for me?" Write your answer. *

Meta says 412 purchases yesterday. Shopify says 289. The customer says our tool is broken. What could cause this? List every plausible cause you'd consider. Then name the first three things you'd actually check, in order, and why those three first. *

Walk us through verifying a Meta Purchase event in browser DevTools on a Shopify thank-you page. Which tab, what you filter for, and which specific fields in the payload you'd inspect. *

A store sends purchases from both the browser pixel and the server, and Meta's volume looks doubled. What's wrong? Tell us what specifically has to be true for it to stop. *

When is a customer actually onboarded? Describe the specific moment they first believe this is worth paying for, and how you'd get them there sooner. *

If a merchant says, “I already have the Meta Pixel, so why do I need you?” how would you respond? (60 seconds) *

Which of these would reduce a store's Meta event match quality? Select all and explain. * - Safari's ITP limiting cookie lifespan - Sending server events without hashed email or phone - A customer checking out as a guest - Turning on Conversions API - Missing fbp/fbc parameters on server events *

Can you work a 9-hour shift BETWEEN 4:00 AM–9:00 PM ET based on coverage needs? *

What is your target monthly salary in USD? *

When is your earliest availability if selected for the role? *

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