Remote
We’re looking for a Creative Strategist who knows how to turn insights into YouTube ads that people actually watch — and, more importantly, convert from.
Develop high-converting concepts, hooks, scripts, and copy for YouTube ads.
Research audiences, competitors, and market trends to identify winning creative angles.
Turn product and customer insights into compelling ad narratives and messaging.
Analyze creative performance and use data to continuously improve hooks, scripts, and concepts.
Collaborate with designers, video editors, and performance marketers to bring concepts to life.
Continuously test new angles, formats, hooks, and messaging to find what drives results.
Strong copywriting and direct-response advertising experience.
Proven ability to write creative that drives conversions, not just engagement.
Excellent understanding of YouTube advertising and performance creative.
Strong grasp of consumer psychology, storytelling, hooks, and persuasive messaging.
Highly creative, commercially minded, and obsessed with figuring out why people buy.