Creator-in-residence

Bengaluru

Hey there! Hope you are excited to attempt the assignment for the role of a Creator-in-residence at YAAS.

It is ironic that we have an assignment for a creator role but we need to understand your thought process on a couple of things before we decide to hire you.

A few pointers (that you already probably know) to note as you attempt this assignment —

An IP is the Youtube/Instagram channel with a specific theme and content format that we run for any brand. IPs can be organic creator IPs or the brand's social media pages on different platforms.
Content formats range from game shows, P2C infotainment channels, skits, micro-dramas, quiz shows, podcasts etc. A format is what a creator usually gets identified by. For example - Subway Takes is a content format.
A reel-ad-script refers to a 1-2 minute script that integrates a brand product based on the brief provided.
A brief refers to the problem statement that is given for each question in this form submission.
a problem statement defines a problem :P
a problem is that you are reading this too seriously. Breathe xD
We are assuming that you will understand that a script can't be a standalone submission. Add references, BRoll suggestions, audio links and to research links wherever you share an insight in a script.
You can also add character references from movies, TV shows, content creators you watch while suggesting content formats. For example - Jethalal explaining brand case studies. Write a detailed character sketch if you are tasked with making a creator persona for a company wanting do content in B2B SAAS.
All the best! Reminder - Reed every detail well.

How to Attempt

Read the entire brief before you begin. Reach out if you have doubts.
Submit within 48 hours of receiving this brief.
Video responses are mandatory since your presentation skills, communication styles will be important aspects to evaluate should you get selected for the role of a Content Lead

You're at a party with 10 other people. How would you introduce yourself to the group? *

Name *

Contact number *

Email *

Creator profile - Youtube/Instagram *

Pick a favourite brand of yours that isn't doing content marketing. Make a pitch on the content channel you would build for them on Instagram. The pitch should include content formats, channel anchors and their character personas, two scripts that align with the content format you pitch. Include the team you would build out to run this project for six months to a year. *

For Atlys, a business that enables visa applications, you are tasked with figuring out interesting reel-ad campaigns that are done as influencer collaborations to encourage more people to use Atlys. Suggest 3 campaign ideas and the influencers you would collaborate with to get those campaigns executed. Come up with a campaign tagline and messaging copy for all three ideas. *

How often are you using AI in your workflows? Describe some interesting ways in which you have used it to make better content workflows *

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