Bengaluru
Our client, a fast-growing D2C wellness care brand backed by a global legacy brand, is looking for a Content Strategist to shape how the brand communicates across digital channels. This role goes beyond traditional copywriting — you’ll work across performance marketing, social media, websites, landing pages, and brand campaigns, turning consumer insights into sharp, conversion-led communication and creative ideas that drive action.
Ideal Candidate
2-5 years of experience in content strategy, copywriting, creative strategy, or digital content, ideally within a D2C, consumer, lifestyle, beauty, wellness, or fashion brand
Strong understanding of Meta and Google advertising, social media, websites, and landing pages
Ability to develop strong hooks, headlines, propositions, benefit-led copy, CTAs, and creative concepts
Strong understanding of consumer pain points, persuasion, awareness stages, and conversion-led communication
Creative thinker who can contribute concepts and content formats, not just execute copy from briefs
Strong writing skills with the ability to adapt tone across Reels, scripts, captions, statics, carousels, landing pages, and campaigns
Curious and data-oriented, with an interest in understanding creative performance and using insights to improve content
Location: Bangalore
Mode: On-site (5-days a week)