Creative Director | Application Form

Note:
We value original thinking and clarity of thought. Please avoid generic or AI-generated answers, we’re more interested in how you think than perfect responses. Where possible, keep answers within 150–200 words

Name *

Email *

What is your Contact Number *

What is your current CTC? *

What is your expected CTC? *

Please attach your resume *

Please share your portfolio link *

Who do you think is the core TG for Truemeds today? Share one consumer behavior or shift you’ve noticed in the last 90 days within this audience that brands in our category are ignoring, but we could meaningfully build communication around. *

Tell us about one campaign (any industry) that you genuinely liked. Break it down for us: What do you think was the core idea or insight? How did that translate into the way the campaign eventually looked and executed? *

Truemed's core proposition is branded substitute medicines — helping consumers access equally effective alternatives at much lower prices. Your task: Explain this concept to a senior Tier-2 / Tier-3 audience in Hindi using a simple, everyday analogy from daily life(not from healthcare).Please write a 30-second video script that explains the idea clearly and simply. *

Imagine the Truemeds CEO asks you to rethink the top banner on the Truemeds app homepage, one of the most visible pieces of communication on the product.What would you make the primary message there, and why? *

We’ve onboarded Paresh Rawal as a brand face. But if you had to pick someone yourself: Who would you choose? What would be the rationale behind the choice? Which audience would you want to unlock? *

Imagine Truemeds runs a front-page ad in The Times of India.The objective: Build brand awareness + awareness of the substitution category.What would the core idea or communication be? *

Imagine you meet the Prime Minister of India and have one minute. How would you explain how Jan Aushadhi and Truemeds are similar- and how they are different *

Consumers today are increasingly used to 10-minute delivery platforms like Zepto, Blinkit, or Swiggy.Truemeds typically delivers within a day.If you had to logically and creatively explain why Truemeds is still the better choice, how would you frame it? *

How are you currently using AI tools in your creative process, whether for ideation, scripting, visual exploration, insights, or testing? Please share specific tools and real examples. *

If you had to prompt an AI tool to generate three performance creatives for Truemeds, what would your prompt look like? *

If AI can generate multiple campaign routes in seconds, what do you think becomes the real role of a Creative Director going forward? *

Work You’re Proud Of? Share one campaign or piece of work you’ve led that you’re most proud of. Tell us: What was the problem to solve? What was the core idea? What role did you personally play in shaping the outcome? *

Share one campaign or project from your past work that you would approach differently today. What would you change and why? *

Please share a piece of work where you significantly shaped the creative direction, whether through the idea, storytelling, execution style, or visual language. If possible, include links, decks, or references. *

If you joined Truemeds tomorrow as Creative Director, what would be the first brand or communication problem you’d want to solve, and how would you approach solving it? *

Please record a short 60-second video introducing yourself. Tell us:Who you are and your background in creative leadership One belief you have about building brands today One brand in India whose work you admire and why Why Truemeds as a brand or category interests you(Kindly provide the link to the video you have created) *

Imagine you are pitching Truemeds to a skeptical investor- say Elon Musk, in 2 minutes. You can only use one visual idea, one sentence, and one consumer story. How would you do it? *

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