Digital Marketing Lead
Gurgaon
Vigyapan Mart
Our website: https://www.vigyapanmart.com/
Vigyapan Mart is a full-service advertising and marketing company delivering integrated branding solutions across India. From digital marketing and creative design to out-of-home advertising, transit media, exhibitions, and rural activations, the company helps brands build strong visibility across both online and offline platforms.
With a growing pan-India network and experience working with 200+ clients, Vigyapan Mart executes campaigns that combine creative storytelling, strategic planning, and rapid execution to deliver measurable impact. The team has helped brands run large-scale campaigns—from metro station branding and billboards to digital growth initiatives—driving engagement, downloads, and real business results.
About the Role
We are hiring a driven, high-ownership Digital Marketing Lead to help scale and optimize our digital marketing initiatives at Vigyapan Mart. This role is built for someone who thinks analytically, experiments constantly, and enjoys turning data into growth.
As a Digital Marketing Lead, you will take ownership of planning, executing, and optimizing digital campaigns across multiple platforms. You will work closely with internal teams to drive customer acquisition, improve campaign performance, and strengthen the company’s digital presence through data-driven marketing strategies.
This role is ideal for someone who wants to push the boundaries of modern digital marketing, experiment with emerging technologies like AI-driven search, and build high-impact campaigns in a fast-moving marketing environment.
What You Will Do
Design, implement, and optimize comprehensive digital marketing strategies.
Plan, execute, and monitor campaigns across digital platforms including paid search and social media.
Manage SEM campaigns such as Google Ads and other paid media channels to maximize ROI and RoAS.
Analyze campaign performance using analytics tools and translate insights into actionable improvements.
Generate performance reports and dashboards to guide data-driven marketing decisions.
Develop and optimize lead generation and customer acquisition funnels to improve conversions.
Collaborate with sales, design, product, and strategy teams to align marketing efforts with business goals.
Stay updated with emerging trends, tools, and technologies in digital marketing and AI-driven search.
Support and implement SEO initiatives to improve organic visibility and search performance.
Ensure campaigns are executed efficiently while maintaining quality, performance, and timelines.
Who We Are Looking For
3–5 years of experience in digital marketing or performance marketing roles.
Strong understanding of SEM, SEO, and paid digital advertising strategies.
Hands-on experience with tools like Google Analytics, SEO tools (SEMrush, Ahrefs), and Google Ads.
Comfortable working with marketing data, campaign metrics, and performance dashboards.
Strong written and verbal communication skills.
Ability to think creatively while building structured, performance-driven campaigns.
Organized and capable of managing multiple campaigns and deadlines simultaneously.
Curious about emerging technologies, AI tools, and evolving search ecosystems.