New Delhi
As a Content Strategist, you will own the brand's content engine end-to-end, from what gets made, to why it gets made, to whether it actually worked.
You’ll sit at the intersection of brand, performance, and product experience, translating customer voice into content that builds the brand and drives measurable results.
You will act as the strategic hub that briefs, coordinates, and guides artists, designers, videographers, editors, and writers to deliver a consistent, high-performing content funnel.
Own the end-to-end content strategy and calendar, ensuring every piece aligns with brand voice, guidelines, and business priorities.
Build and maintain a content funnel across awareness, consideration, and conversion stages, mapped to platform and audience.
Write clear, actionable creative briefs and coordinate timelines across the creative team so content ships on schedule.
Track which messages, formats, and hooks drive performance, and turn those learnings into the next cycle of content decisions.
Work closely with performance marketing so winning content angles feed into paid campaigns.
Turn customer reviews, objections, and use-cases into content ideas that improve product understanding and reduce purchase hesitation.
Plan and deliver content across performance creatives, YouTube, brand campaigns, organic social, listing content, and platform-specific formats.
Track competitor content and category trends, and bring fresh ideas into the content calendar.
3–5 years of experience in content strategy, content marketing, or brand content roles, ideally in D2C, e-commerce, or consumer brands.
Strong experience planning and running a content calendar across multiple platforms and formats.
Excellent briefing and creative direction skills, with the ability to turn strategy into clear briefs that teams can execute.
A data-driven mindset and comfort working with engagement, CTR, conversion, and related performance metrics.
Experience turning customer feedback, reviews, and comments into content ideas and messaging.
Strong written and verbal communication skills, with a sharp eye for brand voice and consistency.
Working knowledge of Meta Ads, YouTube, marketplace content, and quick commerce content is a strong plus.
Comfort working in a fast-moving, founder-led environment and managing multiple stakeholders independently.
Interest in sneakers, footwear culture, or lifestyle content is a bonus, but curiosity about consumer behaviour is essential.
A content calendar that runs on time and stays tied to business priorities.
Content that measurably improves engagement, reach, and conversion.
A creative team that consistently delivers on-brief work because the briefs are clear and actionable.
Content informed by real customer language, pain points, and buying behaviour.