Mumbai / Hyderabad
About the Role
We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention across performance, product, content, and lifecycle marketing. You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.
Location: Mumbai/Hyderabad (Full time)
Responsibilities
Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user.
Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.
Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L.
Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation.
Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics.
Establish a robust experimentation engine for creative testing, channel betas, and messaging.
Qualifications
4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand.
Deep expertise across performance channels, analytics, conversion funnels, and retention strategies.
Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards.
Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams.
Strong leadership, communication, and people management skills.
Be a part of Earthful’s Family!
@www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/
About Earthful
Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.
Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!