Remote
We create content that stops thumbs. We need a writer who doesn't just write - they engineer attention. Every word has a job. Every second costs something. If you can make someone feel something in 30 seconds, you belong here.
Ideate Marketing Campaigns across performance, social and Brand
Write punchy, scroll-stopping scripts for 15–60 second videos (Reels, YouTube Shorts, Ads)
Craft hooks in the first 3 seconds that make skipping feel impossible
Collaborate with creators, editors, and marketing team to align scripting with visuals
Write across Ad formats - Text, Statics, Videos Ad Scripts, eMailers, Notifications etc.
Iterate fast based on performance data and feedback
Understand the anatomy of a hook - pattern interrupt, curiosity gap, bold statement, emotional trigger
Can write a full 30 second story arc - setup, tension, payoff
Think in scenes, not sentences
Know how to write dialogue that sounds spoken, not written
Have a sharp sense of pacing - you know when to slow down and when to cut
Are fluent in Hinglish (Hindi + English) - you can write for desi audiences naturally
We're 3 founders (plus a small team of 8), ex-KukuFM (scaled it to $100M+ ARR), VAMA, SuperNova, IIT and BITS Grads, backed by Lightspeed and 3one4 Capital, and we're building category-defining products at the intersection of chat, LLMs, and consumer delight.
Our App:
https://play.google.com/store/apps/details?id=com.kavana.android