Creative Strategist- HOOC
Bangalore
Location- Bengaluru (On-site)
About the Role
At OWLED, we're building the future of content with HOOC (House of Organic Content), our dedicated content-first division focused on creating high-performing, platform-native content that drives real business impact.
The Creative Strategist (CS) is responsible for developing platform-first, insight-driven content ideas that drive audience engagement and business outcomes. This role bridges brand objectives with creative storytelling by transforming consumer insights, platform trends, and cultural moments into scalable content formats.
The ideal candidate is deeply immersed in social media, understands digital culture, and has a proven ability to create content concepts that resonate with audiences while delivering measurable performance.
Key Responsibilities
Content Ideation & Strategy
Develop innovative, platform-first content ideas tailored for Instagram, YouTube, LinkedIn, X, and emerging digital platforms.
Translate brand objectives into compelling content strategies and scalable creative formats.
Create content calendars, campaign concepts, and creative roadmaps aligned with marketing goals.
Develop storytelling frameworks that strengthen brand identity and audience connection.
Trend & Audience Research
Continuously monitor social media trends, internet culture, creator ecosystems, and platform updates.
Analyze audience behavior, content consumption patterns, and competitor activity to uncover creative opportunities.
Identify emerging formats, viral trends, and cultural moments that can be leveraged for brand communication.
Recommend innovative approaches based on consumer insights and performance data.
Creative Development
Write detailed creative briefs, campaign concepts, scripts, hooks, and storytelling outlines.
Collaborate with Copywriters, Designers, Editors, and Production teams to bring concepts to life.
Ensure every idea aligns with brand guidelines while maintaining originality and platform relevance.
Balance creativity with business objectives and audience expectations.
Campaign Planning & Execution
Work closely with Pod Leads and Account Managers to align content strategies with campaign objectives.
Participate in brainstorming sessions and creative reviews.
Support production teams during execution to ensure the original creative vision is maintained.
Adapt creative ideas based on production feasibility and timelines.
Performance Optimization
Track content performance across digital platforms.
Analyze engagement, retention, watch time, shares, saves, and audience feedback to optimize future strategies.
Conduct post-campaign reviews to identify insights and improve creative effectiveness.
Build repeatable content frameworks based on successful formats.
Collaboration & Innovation
Collaborate across strategy, production, design, and client servicing teams.
Contribute fresh ideas that push creative boundaries while remaining commercially effective.
Foster a culture of experimentation through A/B testing and continuous creative optimization.
Required Qualifications
Bachelor's degree in Marketing, Advertising, Mass Communication, Journalism, Media, or a related field.
2–5+ years of experience in creative strategy, content marketing, social media, or digital advertising.
Prior experience in a creative agency, media company, startup, or content-first organization is preferred.
Strong portfolio showcasing high-performing campaigns, scripts, or content concepts.
Required Skills
Creative & Strategic Skills
Exceptional storytelling and content ideation abilities.
Strong understanding of platform-specific content strategies.
Excellent scriptwriting and creative brief development.
Ability to transform business goals into engaging content ideas.
Strong visual thinking and conceptualization skills.
Research & Analytical Skills
Deep understanding of audience psychology and consumer behavior.
Ability to identify emerging trends before they become mainstream.
Strong analytical skills to interpret content performance metrics.
Experience using data to optimize creative strategies.
Communication & Collaboration
Excellent verbal and written communication skills.
Strong presentation and pitching abilities.
Ability to collaborate effectively with creative, production, and client-facing teams.
Strong stakeholder management and feedback incorporation.
Organizational Skills
Ability to manage multiple brands and campaigns simultaneously.
Strong time management and prioritization skills.
Ability to thrive in fast-paced, deadline-driven environments.
Why Join OWLED Media?
At OWLED Media, Creative Strategists are the driving force behind ideas that shape digital culture. You'll work on campaigns for leading brands, collaborate with talented creators and production teams, experiment with emerging content formats, and transform audience insights into stories that reach millions. If you're passionate about creativity, trends, and building content that delivers real impact, this is the role for you.