Company: Rapido
Location: Kolkata
Function: Marketing / Creative
Role: Associate Manager
Employment Type: Full-time
Rapido is one of India’s leading mobility platforms, focused on making everyday transportation convenient and accessible. As we continue to grow, we are looking for creative professionals who can develop engaging content, strengthen our digital presence, and deliver impactful communication across multiple channels.
We are looking for a creative and hands-on professional to lead the development of engaging visual content, video production, and digital channel communication. The ideal candidate should have a strong understanding of graphic design, video shooting and editing, and content management across digital platforms such as YouTube, Instagram, WhatsApp, push notifications, and in-app channels.
1. Creative Development & Graphic Design
Conceptualise and create engaging graphics, campaign creatives, banners, and marketing collaterals.
Translate marketing briefs and business requirements into compelling visual communication.
Maintain consistency in brand identity and creative quality across platforms.
Develop creative assets for campaigns, promotions, and customer engagement initiatives.
2. Video Shooting & Editing
Plan, shoot, and edit short-form and long-form videos for digital platforms.
Create engaging video content, reels, and promotional assets aligned with campaign objectives.
Manage the end-to-end video production process, from ideation to final delivery.
Stay updated on emerging video formats, creative trends, and audience preferences.
3. Digital Channel Management
Manage and coordinate content publishing across YouTube, Instagram, and WhatsApp.
Develop and execute communication for push notifications (PN) and in-app channels.
Adapt creatives and messaging to suit different platforms and target audiences.
Ensure timely execution of content calendars, campaigns, and communication plans.
4. Campaign Execution & Collaboration
Work closely with marketing and business teams to understand campaign requirements.
Support the execution of integrated marketing campaigns across digital channels.
Track content performance and engagement metrics to identify opportunities for improvement.
Manage multiple projects and deliver high-quality output within defined timelines.
Experience in graphic design, creative development, video shooting, and editing.
Proficiency in design and editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or Canva.
Understanding of social media platforms, digital content formats, and audience engagement.
Experience managing content across YouTube, Instagram, WhatsApp, push notifications, and in-app communication.
Strong visual storytelling, communication, and creative problem-solving skills.
Ability to manage multiple projects, prioritise tasks, and work in a fast-paced environment.
Strong ownership, attention to detail, and execution skills.
A creative thinker with a hands-on approach to content creation.
Someone who can independently take an idea from concept to execution.
Comfortable balancing creative production with digital channel management.
Aware of current social media trends, formats, and content consumption behaviour.
Collaborative, proactive, and focused on delivering measurable impact through creative communication.
If you are passionate about design, video storytelling, and creating engaging digital experiences, we would love to hear from you!