Content Strategy & Audience Lead - US Market
Bengaluru
Full-time | Exp: 1-3 yrs | In-office Role
About Ethereal Labs
Ethereal Labs is building ambitious consumer products at the intersection of technology, entertainment, storytelling and gaming.
We are an early-stage team that values original thinking, strong creative judgment and high-quality execution.
About the Role
We are looking for a Content Strategy & Audience Lead who understands what makes entertainment connect with US audiences.
You will help define our content direction, identify the audiences and themes we should build for, evaluate original ideas and provide clear creative direction to writers and production teams.
Additional product context will be shared during the interview process.
What You Will Own
Define content strategy for specific US audience segments.
Identify promising genres, themes, cultural insights and audience needs.
Evaluate and improve concepts, characters, stories, scripts and visual execution.
Provide clear, actionable feedback to writers and creative teams.
Research relevant US entertainment, gaming and creator trends.
Use audience behavior and performance data to improve creative decisions.
Help build strong content-development and review processes.
What We’re Looking For
Approximately 1–3 years of experience in content strategy, story development, creative production, editorial, entertainment or digital media.
Strong understanding of US entertainment culture and audience behaviour.
Excellent judgment around concepts, characters, hooks, pacing and visual storytelling.
Experience developing, editing, commissioning or improving original content.
Ability to explain why an idea works or fails and provide actionable direction.
Experience collaborating with writers, filmmakers, producers or multidisciplinary creative teams.
Strong communication and comfort working in a fast-moving early-stage environment.
Experience with digital entertainment, gaming, streaming, creator platforms or US-focused content is preferred.
Why Join Us?
Shape the content direction of an ambitious global entertainment company.
Work directly with the founders and influence major creative decisions.
Help build original intellectual property and the content function from an early stage.
Receive a competitive market salary and substantial creative ownership.
Work Arrangement
This is a full-time, in-office role based in Bengaluru, Karnataka. The company operates six days per week.
Please explain:
The project and target audience
Your specific role
The creative problem you identified
The decision or feedback you contributed
What changed as a result
Any available audience or business outcome
Maximum 200 words.
Describe the audience, the emotional or entertainment need you believe is underserved, and the types of stories most likely to resonate with them.
Avoid describing “the US audience” as one homogeneous group.
Maximum 200 words.
Explain:
What makes it emotionally or structurally effective
One principle a new company should borrow
One element it should not copy
Why it connects with its particular audience
Maximum 200 words.
A newly released story-led digital series attracts a strong number of initial viewers, but completion and return rates are weak.
What creative and audience-related problems would you investigate first? What changes would you consider testing in the concept, characters, structure, pacing or presentation?
Maximum 250 words.
How did you communicate your position, what reasoning or evidence did you use, and what was the outcome?
Maximum 200 words.
You may include scripts, shows, videos, pitch decks, treatments, channels, published work, case studies or anonymized samples.