Experience: 3–6 years

Location: Chennai

At Hashtag, we don’t just post content.
We build ideas that travel across social, campaigns, and films.

Now, we’re looking for someone who can own the thinking layer — from spark → idea → script → post → pitch.

If you:

You’ll fit right in.

Brand & Campaign Thinking

Build creative directions and campaign ideas rooted in brand insight.
Carry out concept development, copywriting, and scriptwriting across social and video.
Lead presentations and creative walkthroughs with clients.
Collaborate with leadership and business teams on pitches and new projects.
Stay plugged into culture, trends, and brand movements and translate them into ideas.

Social & Content Strategy

Build monthly social directions and content calendars for brands.
Turn trends, observations, and narratives into ideas that feel fresh yet on-brand.
Oversee copy and creative output across all posts, reels, and stories.
Guide the team on tone, structure, and flow of storytelling.

Creative Direction & Collaboration

Work closely with designers, editors, and producers to bring ideas to life.
Provide visual and tonal direction for campaigns.
Review and refine output for creative quality and brand alignment.
Mentor and collaborate with the Social Media Executives on execution and timelines.

3–5 years of experience in social media, creative strategy, or content marketing.
Strong storytelling instincts: you think in ideas, not deliverables.
Excellent writing, communication, and presentation skills.
Comfortable taking a brand from idea to execution.
Deep understanding of online culture, platform behavior, and trend relevance.
Bonus: experience with AI tools or automation platforms (ChatGPT, Notion, Framer, n8n, etc.)

We think fast, build, and move ideas forward.

If you’re someone who can connect the dots between culture, creativity, and content, this role’s for you.

Creative Strategist - Hashtag