Growth Marketing Manager - Hashtag

We are looking for a Growth Marketing Manager with 4-6 years of experience to lead and strengthen our performance marketing function across lead generation and e-commerce clients.

This role is strategy-led, performance-driven, and outcome-focused.

You will own growth planning, channel strategy, budget decisions, and performance narratives while working closely with execution teams to deliver measurable results.

This is not a pure execution role and not a channel-only specialist position.
You will act as the growth architect for brands, ensuring performance marketing connects meaningfully to business outcomes.

Core Responsibilities

1. Growth & Performance Strategy (Primary Ownership)

You will:

• Own overall growth strategy for performance clients

• Design full-funnel plans (Awareness → Consideration → Conversion)

• Decide channel mix across:

  • Meta (Facebook & Instagram)

  • Google Search

  • Display & YouTube

  • SEO (strategic)

  • WhatsApp & automation-led funnels

• Define and track clear KPIs such as CPL, CAC, ROAS, lead quality metrics

• Decide when to scale, pause, or kill campaigns based on data

2. Paid Media & PPC Oversight

You will:

• Lead strategy for Meta and Google Ads

• Define targeting, GEO strategy, budget splits, and test plans

• Supervise execution quality (even if not executing daily)

• Ensure platform spend is aligned with intent and business stage

• Build repeatable frameworks for lead generation and e-commerce performance

• Execution will be supported by junior team members or freelancers.

3. SEO & Search Strategy (Strategic Ownership)

You will:

• Decide if and when SEO is required for a brand

• Define and track SEO objectives from a growth perspective (leads, traffic quality, CAC)

• Work with execution partners or internal resources for implementation

• Ensure SEO efforts align with performance funnels and landing pages

You are not expected to:

• Write SEO content

• Execute technical SEO hands-on

• Manage daily SEO operations

4. GEO, Targeting & Market Expansion Logic

You will:

• Own geographic targeting strategy across districts, cities, and regions

• Design hyperlocal targeting logic for lead-gen and rural markets

• Adapt targeting and creatives based on language, culture, and behavior

• Use first-party data and lookalikes to improve quality and efficiency

5. Funnel Design & Automation Thinking

You will:

• Design clean funnel structures (Q1 → Q2 → Q3 or TOF → MOF → BOF)

• Work closely with automation workflows (WhatsApp, CRM, lead scoring)

• Define handover logic between performance, telecalling, and sales teams

• Ensure lead quality improves through system design, not just filtering

6. Reporting, Insights & Client Communication

You will:

• Own and track performance reporting and insights

• Translate data into clear, founder- and client-friendly narratives

• Present recommendations, not just numbers

• Guide clients on what matters vs vanity metrics

• Participate in key performance reviews and pitch discussions

7. Team Collaboration & Leadership

You will:

• Guide and mentor junior performance executives

• Set structure, standards, and clarity for execution

• Collaborate closely with:

  • Creative & Design teams

  • Content & Copy leads

  • Automation & tech workflows

  • Client servicing teams

• Gradually help build a stronger performance function

• You are expected to lead performance-first thinking.

What You Are NOT Expected to Do

• Be the sole execution owner for all campaigns

• Handle deep technical SEO or content writing

• Design creatives end-to-end

• Manage performance in isolation without cross-team collaboration

Skills & Experience

Required

• Strong understanding of performance marketing fundamentals

• Experience with Meta Ads and Google Ads

• Comfort working with budgets, funnels, and metrics

• Ability to think beyond CPL and ROAS into business impact

• Confidence in client conversations and internal leadership

Preferred

• Experience across lead generation and e-commerce

• Exposure to WhatsApp automation or CRM-led funnels

• Familiarity with regional/vernacular marketing

• Ability to mentor junior team members

What Success Looks Like (First 6 Months)

• Performance marketing becomes pitch-ready and confident

• Clear growth frameworks are established for key clients

• Lead quality improves, not just volume

• Junior execution becomes more structured

• Founder dependency on performance decisions reduces

Why This Role Matters

You will play a key part in shaping how growth is delivered, measured, and communicated across the agency.