We’re hiring a Senior CRM Lead to own lifecycle strategy and scale CRM in a startup environment. You’ll shape how we acquire, engage, retain, and reactivate users through thoughtful, data-driven customer journeys.
Own CRM and lifecycle marketing strategy across the full customer journey.
Build and optimize segmentation, automation, and experimentation programs.
Partner closely with product, growth, data, and design to improve engagement and retention.
Set the roadmap for lifecycle programs across email, push, SMS, and in-app messaging where relevant.
Design and execute end-to-end lifecycle campaigns that improve activation, retention, and reactivation.
Create segmentation frameworks and customer journey maps for different user cohorts.
Establish testing practices and reporting that connect CRM work to business outcomes.
Audit and improve existing messaging, timing, frequency, and channel strategy.
Help build the CRM function for scale, including processes, tooling, and cross-functional ways of working.
Strong experience leading lifecycle strategy and CRM programs.
Experience scaling CRM at a startup or fast-growing company.
Confidence using data to define segments, measure impact, and prioritize experiments.
Strong communication and stakeholder management across product, growth, and leadership teams.
Hands-on experience with CRM tools and campaign operations.
We look for clear thinking, strong ownership, and evidence of having built CRM systems that scaled.
Please share concrete examples of lifecycle programs you’ve led and the outcomes you drove.