Business Analyst
What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront
“profitably”.
Proposition for merchants:
D2C selling made as easy as selling on e-com marketplaces
Why build this?
1. India’s D2C wave has been limited to venture-funded D2C brands today
2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
4. Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
1. Marketing manager (“top of the funnel”)
2. Category manager (“products/merchandising”)
3. Product manager (“website/app metrics”)
4. Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take
appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Founders:
1. Rishabh Verma
2. Harmin Shah
Role Charter: Business Analyst
As an Business Analyst , you will be responsible for driving marketing efficiency, seller activation, and operational excellence through data-driven decision-making. The role requires a strong analytical mindset to identify onboarding bottlenecks, uncover improvement opportunities, and translate insights into scalable solutions. You will work closely with Operations, Product, Sales, and Growth teams to ensure a seamless onboarding journey for sellers.
What You'll Do (Key Responsibilities)
● Analyze seller marketing funnels and operational KPIs to identify performance gaps and growth opportunities.
● Build dashboards, reports, and automated tracking systems using SQL, Excel, and Power BI to provide actionable business insights.
● Conduct root cause analyses on onboarding drop-offs, delays, and seller activation challenges, recommending data-backed solutions.
● Partner with Product, Operations, Sales, and Customer Success teams to improve onboarding workflows and drive process efficiency.
● Identify and implement process optimization and automation opportunities to enhance scalability and reduce manual effort.
● Present insights, recommendations, and business cases to stakeholders, driving data-informed decision-making across teams.
Experience & Background:
● 1–4 years of experience in Business Analytics, Business Operations, Strategy, Consulting, or related analytical roles.
● Experience in E-commerce, D2C, Marketplace, SaaS, or high-growth startup environments is preferred.
● Proven track record of using data to drive business decisions, operational efficiency, and customer experience improvements.
● Hands-on experience with SQL, Excel, Power BI, and data visualization/reporting tools.
● Tier-1 Pedigree [Top IIT, NIT, BITS]
Skills & Mindset:
● Analytical Problem Solving: Ability to analyze data, identify root causes, and develop actionable solutions to business challenges.
● Process Optimization: Strong aptitude for identifying inefficiencies and driving improvements to enhance onboarding effectiveness and operational scalability.
● Business Acumen: Understands key business metrics and can translate data insights into meaningful business recommendations.
● Stakeholder Management: Effectively collaborates with cross-functional teams and influences stakeholders to drive outcomes.
● Communication & Data Storytelling: Presents complex analyses and insights in a clear, concise, and actionable manner.
● Ownership & Execution Excellence: Demonstrates accountability, attention to detail, and the ability to independently drive initiatives from insight to implementation.
At ShopDeck, you’ll:
● Impact Lives: Help hundreds of sellers grow their brands online
● Innovate Fearlessly: Experiment, learn, and push boundaries.
● Thrive Together: Work with diverse, driven minds in a culture of care and boldness.
Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.