CRM & Lifecycle Marketing Lead (Email, SMS & Push)
Indiranagar, Bengaluru
306 Candidates
Full-Time | 5 Days In-Office | Indiranagar, Bangalore.
About Us
We’re a consumer app studio that builds and scales products used by millions of users globally. Our focus is simple: build products people love, grow them fast, and obsess over creating experiences that keep users coming back.
We’re looking for someone who thinks of retention as a growth engine—not just another marketing channel. You’ll own how we communicate with users across email, SMS, push notifications, and in-app messaging, designing lifecycle experiences that drive activation, engagement, repeat usage, and long-term retention.
If you love digging into user behavior, running experiments, and building high-performing automated journeys, we’d love to meet you.
What You’ll Do
Own our CRM and lifecycle marketing strategy across Email, SMS, Push Notifications, and In-App Messaging.
Build automated customer journeys for onboarding, activation, engagement, retention, win-back, and referrals.
Create audience segments based on user behavior, lifecycle stage, engagement, and customer value.
Plan, execute, and optimize campaigns that increase retention, repeat usage, and customer lifetime value.
Run continuous A/B tests on messaging, timing, offers, creatives, and audience segmentation.
Work closely with Product, Engineering, Design, and Analytics teams to launch lifecycle initiatives.
Analyze campaign performance and identify opportunities to improve open rates, click-through rates, conversion, retention, and revenue.
Develop personalization strategies using behavioral and event-based triggers.
Own campaign calendars and ensure timely execution across all lifecycle channels.
Continuously monitor industry trends and bring fresh ideas to improve customer engagement.
We’re Looking For
4+ years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
Strong experience managing Email, SMS, Push Notifications, and preferably In-App Messaging.
Experience building lifecycle journeys from scratch rather than only executing campaigns.
Deep understanding of user segmentation, cohorts, customer journeys, and behavioral marketing.
Strong analytical mindset with experience interpreting data and making decisions from experiments.
Comfortable working with product and engineering teams on event tracking and automation.
Nice to Have
Experience with one or more of:
CleverTap
MoEngage
Braze
WebEngage
Iterable
Salesforce Marketing Cloud
Klaviyo
Insider
Netcore Cloud
Experience with analytics tools such as Mixpanel, Amplitude, GA4, or Looker is a plus.
Bonus Points
You’ll stand out if you’ve worked in:
Consumer mobile apps
E-commerce or D2C brands
Food delivery or quick commerce
Fintech
Telehealth
Subscription businesses
High-growth consumer startups
Why Join Us?
You’ll have ownership from day one, work directly with experienced founders and product teams, and help shape the lifecycle strategy across products reaching millions of users. If you enjoy solving growth problems with data, creativity, and experimentation, you’ll have a significant impact here.