Creative Lead – Content & Marketing

Bengaluru, HSR Layout, Bengaluru

AI Filmmaking | Original Content IP | Global Audiences

Role: Full-time, In-office
Experience: 3–8 years of relevant experience

Compensation: Competitive, market-aligned salary + ESOPs

We’re looking for an experienced creative leader to lead our production team of AI filmmakers and build original, scalable content IP for global English-language audiences
.
The role will focus primarily on the United States, United Kingdom, Canada, and Australia, alongside English-language audiences across South Asia.

What You’ll Lead

Set the creative and content strategy for original, repeatable content IP.
Lead and mentor a multidisciplinary production team of AI filmmakers, writers, editors, designers, and creative technologists.
Turn audience insights and cultural trends into strong creative concepts, formats, characters, and story worlds.
Guide projects from concept and development through production, distribution, and iteration.
Build content that is culturally relevant without feeling generic, derivative, or overly trend-driven.
Partner with growth, marketing, product, and business teams to connect creative excellence with measurable outcomes.
Establish a thoughtful experimentation system across AI tools, storytelling formats, platforms, and distribution channels.
Maintain high standards for originality, craft, brand safety, cultural sensitivity, and responsible use of AI.

What We’re Looking For

Significant experience leading creative, content, brand, or entertainment initiatives.
Demonstrated experience creating for—or marketing to—the US consumer market.
A strong portfolio of content, campaigns, formats, franchises, or intellectual properties that reached and influenced real audiences.
Experience managing senior creatives and multidisciplinary production teams.
Strong editorial judgment, storytelling ability, and understanding of contemporary internet culture.
The ability to balance creative ambition with audience insight, commercial objectives, and execution realities.
Comfort working in a fast-moving environment where formats and workflows are continuously evolving.
Clear and empathetic communication, especially when giving feedback or guiding teams through ambiguity.

Particularly Relevant Experience

Experience in one or more of the following would be valuable:

Entertainment, gaming, social-first brands, media, creator platforms, or consumer technology
Original content development or franchise building
AI-assisted filmmaking and generative creative workflows
International or cross-cultural content strategy
Audience development, community building, or content-led growth

Direct experience with every listed area is not required. We value transferable leadership experience, strong creative judgment, curiosity, and a record of building work that audiences genuinely care about.

What Success Could Look Like

During the first 6–12 months, this person will:

Establish a clear creative vision and operating rhythm for the production team.
Develop a promising pipeline of original content IP.
Improve the quality, consistency, and speed of creative production.
Build an effective system for testing concepts and learning from audience response.
Create at least one format or IP with meaningful potential for repeat engagement and expansion.
Develop a healthy creative culture where ambitious ideas, honest feedback, and responsible experimentation can coexist.

We respect the time and experience of senior candidates. The initial application should take approximately 15–20 minutes. Candidates may answer concisely and link to existing work instead of preparing new material.

Name *

Email *

Phone *

LinkedIn profile *

Current company, designation and location *

Portfolio or relevant work links *

Current annual fixed compensation * *

Expected annual fixed compensation * *

Upload your resume * *

Tell us briefly about the most relevant team, function, or creative mandate you have led. *

What was the size and composition of the team? What decisions were directly yours? *

Describe one piece of content, campaign, format, or IP that you helped build. *

Please explain: - The audience and business objective - Your personal contribution - The most important creative decision - The outcome - What you would do differently today

What experience do you have with US consumers? Please share a specific example that demonstrates your understanding of the market. *

Have you created content for the UK, Canada, Australia, South Asia, or other international markets? If so, how did you adapt the work without losing its central creative idea?

If you joined us and inherited several promising but unproven content concepts, how would you decide which ones to develop, test, pause, or stop?

How have you used AI or emerging creative technology in your work? We are equally interested in hands-on experience and thoughtful perspectives on where these tools should—and should not—be used.

How do you balance creative instinct with data, audience feedback, platform behavior, and commercial goals?

Made withBinary

What You’ll Lead

Set the creative and content strategy for original, repeatable content IP.

Lead and mentor a multidisciplinary production team of AI filmmakers, writers, editors, designers, and creative technologists.

Turn audience insights and cultural trends into strong creative concepts, formats, characters, and story worlds.

Guide projects from concept and development through production, distribution, and iteration.

Build content that is culturally relevant without feeling generic, derivative, or overly trend-driven.

Partner with growth, marketing, product, and business teams to connect creative excellence with measurable outcomes.

Establish a thoughtful experimentation system across AI tools, storytelling formats, platforms, and distribution channels.

Maintain high standards for originality, craft, brand safety, cultural sensitivity, and responsible use of AI.

What We’re Looking For

Significant experience leading creative, content, brand, or entertainment initiatives.

Demonstrated experience creating for—or marketing to—the US consumer market.

A strong portfolio of content, campaigns, formats, franchises, or intellectual properties that reached and influenced real audiences.

Experience managing senior creatives and multidisciplinary production teams.

Strong editorial judgment, storytelling ability, and understanding of contemporary internet culture.

The ability to balance creative ambition with audience insight, commercial objectives, and execution realities.

Comfort working in a fast-moving environment where formats and workflows are continuously evolving.

Clear and empathetic communication, especially when giving feedback or guiding teams through ambiguity.

Particularly Relevant Experience

Experience in one or more of the following would be valuable:

Entertainment, gaming, social-first brands, media, creator platforms, or consumer technology

Original content development or franchise building

AI-assisted filmmaking and generative creative workflows

International or cross-cultural content strategy

Audience development, community building, or content-led growth

What Success Could Look Like

During the first 6–12 months, this person will:

Establish a clear creative vision and operating rhythm for the production team.

Develop a promising pipeline of original content IP.

Improve the quality, consistency, and speed of creative production.

Build an effective system for testing concepts and learning from audience response.

Create at least one format or IP with meaningful potential for repeat engagement and expansion.

Develop a healthy creative culture where ambitious ideas, honest feedback, and responsible experimentation can coexist.