About Oolka:

Oolka is a credit health platform helping people manage loans, improve CIBIL scores, and resolve credit disputes.

We are a Series A fintech start up looking to disrupt consumer fintech
We are backed by multiple global VCs and a marquee list of angel investors
Founded by Utkrishta Kumar (ex Chief Business Officer, Meesho)

We're growing fast and ad creatives are the engine.

The Role:

You'll own the creative pipeline for our performance marketing — from concept to script to production — at a pace of 100+ new ad creatives per week. You'll work with freelance creators, an agency, and in-house editors to keep a constant flow of high-performing Meta ads. Every creative you ship gets measured within days.

What You'll Do

Own the production of 100+ creatives per week across UGC, human skits, AI-generated, and faceless formats
Build and maintain a hook/angle/format template system for rapid ideation
Manage Oolka's freelance creators across various regions and work with video editors — brief, review, give feedback, hit deadlines
Manage agency output — brief, review, push for quality
QC every creative before launch
Analyse competitor ads and trending content in our TG to inform creative direction
Discover and onboard new creators
Join a weekly creative review with the performance marketing manager to align on what's working, what's fatiguing, and what to produce next

What We Need

2-4 years in performance creative / growth marketing, with a portfolio of short-form video ads you've conceptualized or directed
Can write scripts at volume — 10 concepts a day, knowing most may fail
Experience managing freelance creators or a small creative team
Strong instinct for hooks, pacing, and thumb-stopping first 3 seconds
Fluent in Hindi

Strong Pluses

Fintech or Bharat-audience experience
Comfort with AI tools (Veo3, Runway, HeyGen, CapCut) and LLMs for ideation
Can read a performance dashboard and connect CPA/CTR to creative decisions

Creative Strategist at Oolka