Creative Strategist - JD
Bengaluru
Full-Time | 5 Days In-Office | Indiranagar, Bangalore.
About the job
We are looking for a high-performing Creative Strategist / Direct-Response Copywriter to join our fast-growing consumer app studio! As a Creative Strategist, you will act as the owner of ad creative performance across Meta, TikTok, and YouTube - taking concepts from zero → brief → production → launch.
You will drive the strategy behind our ad engine, research customer psychology, craft winning angles, and collaborate with editors/designers to ship high-performance creatives at speed. Your work will directly shape revenue growth across multiple brands.
If you love performance marketing, understand what truly makes people click and buy, and want to work in an environment where results are rewarded with meaningful upside, this is for you.
About Triplespeed
Triplespeed is the fastest-growing bootstrapped company in India. We incubate viral consumer apps in the USA market and scale them till they become independent companies.
Over the last 12 months, we took 3x apps in independent verticals from $0/month -> $6million/month revenues. There is no other company in India that can give you access to asymmetric returns the way we can.
Key Responsibilities
End-to-end ownership of creative strategy: researching, ideating, briefing, and overseeing production.
Deeply understand our customers—beliefs, desires, fears, motivations—and convert insights into winning ad angles.
Build buyer personas and messaging frameworks that inform creative direction across channels.
Write highly detailed ad briefs for editors/designers and guide them through revisions to ensure the final assets match your vision.
Analyze past ads to identify patterns, hooks, pacing, thumb-stoppers, and winning messaging structures.
Run rapid creative testing to identify high-performing concepts, iterations, and scaling opportunities.
Collaborate closely with editors, designers, leadership, and marketing to ship ads on fast production cycles.
Optimize ad concepts for ROAS, thumb-stop rate, CTR, and cost per action.
Participate directly in shaping the creative roadmap for all Triplespeed brands.
(Future) Step into a leadership role owning performance creatives and leading a full creative team.
Who Can Apply
Candidates with 1–5 years of experience in direct-response copywriting, creative strategy, or performance marketing.
Candidates who understand short-form platforms (Meta/TikTok/YouTube) and how ads win.
Candidates who have worked on DTC, apps, or media buying teams - or have produced ads with measurable outcomes.