Location- Bengaluru (On-site)

About the Role

At OWLED, we're building the future of content with HOOC (House of Organic Content), our dedicated content-first division focused on creating high-performing, platform-native content that drives real business impact.

The Writer / Researcher is responsible for developing well-researched, engaging, and storytelling-driven scripts for YouTube content. This role combines in-depth research with creative writing to transform complex topics into compelling narratives that educate, entertain, and retain audiences.

The ideal candidate is naturally curious, has strong research capabilities, understands digital storytelling, and can create long-form content that balances factual accuracy with audience engagement.

Key Responsibilities

Research & Content Development

Conduct in-depth research using credible sources to develop accurate, insightful, and engaging content.
Gather data, statistics, case studies, historical context, and expert references to support storytelling.
Verify facts and ensure all content meets high standards of accuracy and credibility.
Stay updated on industry trends, current affairs, pop culture, business, technology, and emerging topics relevant to assigned content categories.

Scriptwriting

Write compelling YouTube scripts that capture attention, maintain audience interest, and drive viewer retention.
Structure scripts with strong hooks, engaging storytelling, logical flow, and impactful conclusions.
Simplify complex topics into easy-to-understand, audience-friendly narratives.
Adapt tone, writing style, and storytelling approach based on the target audience and content format.

Creative Collaboration

Work closely with Creative Strategists, Video Editors, Designers, and Producers throughout the content creation process.
Participate in brainstorming sessions to generate new video concepts and series ideas.
Revise scripts based on creative feedback while maintaining clarity and narrative quality.
Support production teams by providing research references, visual cues, and additional context where required.

Performance Optimization

Analyze the performance of published videos to understand audience preferences and improve future scripts.
Identify storytelling techniques that improve watch time, retention, and viewer engagement.
Recommend content formats based on audience insights and platform trends.

Knowledge Management

Build and maintain research databases, reference documents, and source libraries.
Ensure proper documentation of research materials for future use.
Continuously improve writing quality by studying successful YouTube creators and storytelling formats.

Required Qualifications

Bachelor's degree in Journalism, Mass Communication, English, Literature, Media Studies, History, Political Science, Marketing, or a related field.
2–5+ years of experience in content writing, scriptwriting, journalism, research, or editorial roles.
Experience writing for YouTube, digital media, podcasts, documentaries, or educational platforms is preferred.
Strong writing portfolio demonstrating storytelling and research capabilities.

Required Skills

Research Skills

Strong analytical and investigative research abilities.
Excellent fact-checking and source verification skills.
Ability to synthesize information from multiple sources into compelling narratives.
Curiosity and ability to explore diverse topics in depth.

Writing Skills

Exceptional storytelling and scriptwriting abilities.
Strong command of English grammar, structure, and editing.
Ability to write engaging introductions, smooth transitions, and memorable conclusions.
Adaptability across multiple content genres and audiences.

Analytical Skills

Ability to analyze audience behavior and content performance.
Understanding of YouTube audience retention and storytelling principles.
Data-driven approach to improving script effectiveness.

Collaboration Skills

Strong communication and teamwork.
Ability to receive and implement feedback constructively.
Comfortable working in a collaborative, deadline-driven environment.

Why Join OWLED Media?

At OWLED Media, Creative Strategists are the driving force behind ideas that shape digital culture. You'll work on campaigns for leading brands, collaborate with talented creators and production teams, experiment with emerging content formats, and transform audience insights into stories that reach millions. If you're passionate about creativity, trends, and building content that delivers real impact, this is the role for you.

Writer / Researcher (YouTube)- HOOC