This role owns end-to-end GTM execution for the Loans business, covering direct acquisition, counselling-led growth, B2B partnerships, sales productivity, and adjacent product launches (VAS and new loan products). The role works closely with Product, Partnerships, Analytics, and Sales to scale loan volumes in a focused, efficient, and sustainable manner.
3+ years of experience in GTM, growth, or program ownership roles
Comfortable working across sales, product, partnerships, and analytics
Strong execution bias with an ownership mindset
Ability to build scalable systems first and then build teams around those systems
Direct Lead Qualification & Demand Engine Own direct acquisition channels and pre-sales workflows to generate sales-ready loan demand. Design qualification logic, routing, and prioritization, and continuously improve lead quality.
B2C Counselling Integration Embed loans into B2C counselling journeys to scale loan penetration. Own attach-rate improvement and ensure clean funnel handoffs between counselling and loans.
B2B Loan Growth & Partner Strategy Build and scale B2B loan acquisition through partner strategy and integrations. Own B2B lead flow and contribution targets.
Sales Productivity & Performance Programs Improve sales productivity by tracking key metrics, designing incentive programs, and running performance initiatives. Partner with Analytics to drive higher output per sales head.
Product & Portfolio Expansion Launch and scale new loan products (refinance, international, domestic) and drive monetization of VAS offerings (accommodation, forex, insurance, flights) in partnership with Product and Partnerships.