YouTube Strategist- HOOC
Bangalore
Location- Bengaluru (On-site)
About the Role
At OWLED, we're building the future of content with HOOC (House of Organic Content), our dedicated content-first division focused on creating high-performing, platform-native content that drives real business impact.
The YouTube Strategist is responsible for developing and executing growth strategies that scale YouTube channels through data-driven content planning, audience insights, and platform optimization. This role combines creative strategy with analytics to maximize subscriber growth, watch time, content performance, and overall channel health.
The ideal candidate has a deep understanding of the YouTube ecosystem, audience behavior, platform algorithms, and content trends, with the ability to translate data into actionable strategies that drive sustainable channel growth.
Key Responsibilities
Channel Strategy & Growth
Develop and execute comprehensive growth strategies for YouTube channels across multiple brands.
Define content pillars, publishing schedules, and long-term channel roadmaps aligned with business objectives.
Identify new content opportunities based on audience demand, platform trends, and competitive analysis.
Drive sustainable subscriber growth and improve overall channel performance.
Content Strategy
Collaborate with Writers, Researchers, Creative Strategists, and Video Editors to develop high-performing content concepts.
Guide content planning using audience insights, keyword research, and search trends.
Recommend content formats, series, and storytelling approaches that improve engagement and retention.
Ensure every video aligns with the channel's positioning and growth objectives.
Analytics & Performance Optimization
Monitor YouTube Analytics to evaluate video and channel performance.
Track key metrics such as impressions, CTR, watch time, audience retention, subscriber growth, and traffic sources.
Conduct post-publish performance reviews and recommend optimization strategies.
Use performance data to refine future content strategies and publishing decisions.
SEO & Distribution
Optimize titles, thumbnails, descriptions, metadata, playlists, tags, and channel structure for maximum discoverability.
Develop keyword strategies to improve search rankings and organic reach.
Identify opportunities for cross-platform distribution and audience acquisition.
Stay updated on YouTube algorithm changes and platform best practices.
Audience & Market Research
Analyze audience behavior, viewing patterns, and content consumption trends.
Benchmark competitor channels and identify whitespace opportunities.
Conduct research to uncover emerging topics, formats, and audience interests.
Translate market insights into actionable content recommendations.
Cross-Functional Collaboration
Partner with Creative Leads, Account Managers, Designers, Editors, and Production teams to ensure successful execution.
Participate in brainstorming sessions and campaign planning.
Provide strategic guidance throughout the content production lifecycle.
Present performance reports and growth recommendations to internal stakeholders and clients.
Required Qualifications
Bachelor's degree in Marketing, Mass Communication, Business, Media, Journalism, or a related field.
3–6+ years of experience in YouTube Strategy, Digital Marketing, Content Strategy, Growth Marketing, or Audience Development.
Proven experience managing or scaling YouTube channels with measurable growth.
Strong understanding of YouTube Analytics, SEO, and content optimization.
Required Skills
YouTube Strategy
Deep understanding of the YouTube ecosystem, algorithm, and creator economy.
Expertise in content planning, audience development, and channel growth.
Strong knowledge of YouTube SEO and discoverability best practices.
Ability to build scalable content strategies.
Analytical Skills
Proficiency in YouTube Analytics and performance reporting.
Ability to interpret audience behavior and translate insights into strategy.
Strong data analysis and problem-solving capabilities.
Experience conducting competitive and market research.
Content Strategy
Strong understanding of storytelling, audience retention, and digital content trends.
Ability to identify high-potential content opportunities.
Familiarity with long-form and short-form video strategies.
Strong editorial judgment and creative thinking.
Communication & Collaboration
Excellent presentation and stakeholder management skills.
Strong cross-functional collaboration abilities.
Effective project planning and execution skills.
Ability to influence creative decisions through data-backed insights.
Why Join OWLED Media?
At OWLED Media, Creative Strategists are the driving force behind ideas that shape digital culture. You'll work on campaigns for leading brands, collaborate with talented creators and production teams, experiment with emerging content formats, and transform audience insights into stories that reach millions. If you're passionate about creativity, trends, and building content that delivers real impact, this is the role for you.