A new vertical consumer startup, backed by Blume Ventures, is looking for its first Brand & Social Media Lead. The founding team comes from elite consumer-tech companies such as Ola, Oyo, Urban Company, and Cars24. We’re about to come out of stealth soon, and our ambition is to build a brand that earns trust, delivers quality, and is a refreshing alternative to mass-market platforms.
Trust-first brand building — Embed the mission: trust, high-quality, premium experience as a refreshing alternative—into every brand communication, ensuring consumers experience those values consistently.
Organic channels & communities — Run the daily content calendar across Instagram, Facebook, YouTube, and invite-only WhatsApp / Facebook groups; cultivate conversation and advocacy.
Brand storytelling & consistency — Produce customer stories, short-form video, and visual assets that align flawlessly across product, social, CRM, and advertising.
Influencer & creator partnerships — Identify the right voices, negotiate performance-tied collaborations, and manage relationships.
Guardrails & governance — Create and enforce a brand bible (visual identity, tone, dos and don’ts) so every pixel and word remains on-brand.
Growth analytics — Build dashboards, report weekly numbers, and project brand trajectory through data rather than anecdotes.
Reporting line: You will work directly with the founder and founding team and receive hands-on mentoring.
5–6 years leading brand/social media at a consumer-internet, e-commerce, or DTC startup.
Demonstrated ability to ship end-to-end campaigns—social, video, influencer—that lift awareness or conversions.
Creation edge: hands-on with Canva, CapCut (or equivalents) and comfortable producing reels unaided.
Willingness to operate solo until in-house or outsourced support scales up.
Data-focused: converts brand sentiment into measurable targets and meets them.
Work from the office in Gurgaon. Competitive compensation offered.
You can fill out the form below, and we will get in touch with you.