Senior Performance Marketer (Search) - JD
Bengaluru
Full-Time | 5 Days In-Office | Indiranagar, Bangalore.
About the job
We're looking for a Senior Performance Marketer who owns search end-to-end — someone who can build, scale, and optimize high-spend Google Ads, Apple Search Ads, and Bing campaigns that drive efficient acquisition for our consumer brands. Your core mission is owning the search engine that powers a meaningful chunk of our growth: from keyword strategy and bid management to landing page conversion and incremental scale.
Equally important: you're deeply comfortable with AI as a daily operating tool. You use ChatGPT, Claude, and similar tools to accelerate keyword research, ad copy generation, SQR analysis, competitive research, and reporting. You treat AI as a performance multiplier that lets you run more experiments, faster, with sharper output — not a gimmick.
You'll directly shape the acquisition engines of multiple consumer brands and influence the performance of multi-million-dollar ad budgets. Because each Triplespeed consumer brand sits in a completely unrelated vertical, you'll get genuine strategic range — not the monotony of optimizing one account forever. This role is built to evolve: strong performers can grow into a Head of Performance role overseeing additional marketers and shaping the broader acquisition strategy across our portfolio.
About Triplespeed
Triplespeed is the fastest-growing bootstrapped company in India. We incubate viral consumer apps in the USA market and scale them till they become independent companies.
Over the last 12 months, we took 3x apps in independent verticals from $0/month -> $6million/month revenues. There is no other company in India that can give you access to asymmetric returns the way we can.
What you'll do
Own search acquisition across Google Ads, Apple Search Ads, and Bing for multiple consumer brands — strategy, structure, execution, and scale.
Build and refine keyword strategy: brand, non-brand, competitor, long-tail, and discovery — finding the pockets of efficient demand competitors miss.
Run rigorous bid management, budget pacing, and campaign structure decisions based on ROAS, CAC, payback period, and LTV signals.
Write and test ad copy at volume — headlines, descriptions, sitelinks, callouts — leveraging AI tools to multiply variations and iterate at speed.
Partner with the creative team on landing page strategy and CRO — search performance lives and dies on what happens post-click.
Mine search query reports for negative keywords, new ad group opportunities, and intent insights — and translate them into action quickly.
Run structured experiments: bid strategies, match types, audience layering, RSAs vs. pinned variants, Performance Max vs. standard Shopping, etc.
Develop a deep understanding of attribution, incrementality, and the real story behind reported metrics — and act accordingly when platform data is misleading.
Build dashboards and reporting that surface what matters: efficient scale, wasted spend, and the next experiment worth running.
Use AI tools heavily for keyword expansion, ad copy generation, SQR analysis, competitive teardowns, and reporting summaries.
Adapt winning structures across brands — running playbooks that compound learnings instead of starting from zero each time.
Maintain an organized account structure and deliver fast turnarounds on new launches, tests, and scaling decisions.
Contribute to the broader acquisition roadmap — search is your home base, but you'll have a voice in the full-funnel strategy.
Flex across wildly different brand worlds — each Triplespeed consumer brand operates in a completely different vertical, so you'll move between audiences, customer journeys, and unit economics constantly.
(Future) Grow into a Head of Performance or senior acquisition lead role managing additional marketers and overseeing performance across brands.
Who can apply
3–7 years of hands-on performance marketing experience with deep ownership of Google Ads (Apple Search Ads, Bing, or programmatic search is a strong bonus).
Proven track record of scaling search spend efficiently — you've taken accounts from low five-figure to six- or seven-figure monthly spend without ROAS collapsing.
Hands-on experience using AI tools in your daily workflow — you've shipped real campaigns where AI accelerated your keyword research, ad copy, or analysis.
Deep understanding of search auction dynamics, Quality Score, match types, and how Google's algorithms have shifted over the last 2–3 years.
Strong feel for the post-click experience — you know why even great campaigns fail when landing pages don't convert, and you push for fixes.
Must be based in Bangalore or willing to relocate.
Direct-response, DTC, or app-install experience strongly preferred.
Analytical, fast, iterative, and energized by a performance-driven environment.
Preferred skills
Platforms: Google Ads, Apple Search Ads, Microsoft Ads (Bing), Google Analytics 4
Analytics & tracking: GA4, Mixpanel, Amplitude, Looker Studio, attribution platforms (AppsFlyer, Adjust, Branch for app brands)
AI tools: ChatGPT, Claude, Gemini — for keyword expansion, ad copy, SQR analysis, reporting, and competitive research
Craft: Account structure, bid strategy, ad copy testing, SQR mining, negative keyword hygiene, CRO instinct, rapid iterative workflows
Prerequisite
Provide a short note on the biggest search account you've scaled (vertical, spend level, ROAS trajectory, and what you specifically owned) along with your application.