Performance Marketer - Aevy Video School

Performance Marketer

Aevy Video School | Bengaluru (Hybrid) | Full-Time

About Us

Aevy Video School's Video Mastery Cohort (VMC) is India's premier video editing and content education program. We teach video editing, storytelling, production, and Gen AI tools — everything it takes to become a world-class video content specialist.

We've trained over 4500 students and placed them at top creators and companies like Tanmay Bhat, Nikhil Kamath, Zerodha, Blinkit, Physics Wallah, and many more.

We are a content-first, outcome-first education company — and our marketing reflects that. We don't manufacture noise. We amplify something real.

About the Role

Aevy's performance marketing function is at an inflection point. We have genuine organic reach — 1.5M+ YouTube subscribers, 800K+ Instagram followers — and a brand that students already trust. What we need now is someone who can use our creative superpowers and their know-how from the world of performance marketing to help us enroll more students.

You will succeed in this role if you have creative spunk, you understand business and user psychology, and you are skilled in performance marketing.

If you can just set up campaigns, update them, and monitor them — this role is not for you. You need more.

What You'll Achieve

• Own paid acquisition end-to-end

  • Plan and execute campaigns across Meta, YouTube, and Google Ads

  • Manage monthly ad spends with clear CAC and ROAS targets

  • Build retargeting flows that convert warm audiences already engaging with our content

• Lead creative strategy for performance

  • Brief and collaborate with the content team to produce ad creatives that actually convert

  • Run structured creative tests — hooks, formats, CTAs — and build a learning library over time

  • Develop a sharp instinct for what resonates with aspiring video creators in India

• Build the attribution and reporting layer

  • Set up dashboards that drive decisions, not just document activity

  • Own landing page conversion in collaboration with design and tech

  • Map the full funnel — from click to enrollment — and identify where it leaks

• Use AI tools as a core part of your workflow

  • Use Gen AI tools for ad copy generation, creative variation, audience research, and campaign analysis

  • Stay ahead of how AI is changing paid media — targeting, creative production, and optimization

  • You don't need to be an AI researcher, but AI should already be in your daily toolkit

Skills You'll Need to Bring

• 2–4 years of hands-on performance marketing experience — Meta Ads and YouTube Ads are non-negotiable

• Proven track record of managing high monthly spends with clear, demonstrable outcomes

• Strong creative instinct — you can brief a video, write ad copy, and tell a good hook from a dead one

• Data fluency — comfortable in Meta Ads Manager, Google Analytics, and spreadsheet modelling

• Genuine familiarity with Gen AI tools (ChatGPT, Claude, Perplexity, etc.) as part of how you work, not just something you've heard of

Nice to Haves

• Experience in edtech, D2C, or creator economy brands

• Exposure to the cohort-based course (CBC) launch funnels

• Familiarity with attribution tools