Work with me!

Hey! Thanks for showing interest to work with me on all my future marketing endeavours.

The role is for a marketing generalist. Someone who can think of ideas, write scripts, think strategy for legacy and new brands. The role would involve working directly with me. I prefer folks who have some previous marketing - or even better - content making experience. (I understand how frustrating this is for freshers, I apologise)

Here’s some stuff you should know before you attempt this copy test.

I expect many applicants for these roles. Most of whom will be using ChatGPT to answer these questions. Do what you will with this information.
Brevity is your friend. I dont think it would be possible to reply to everybody with feedback. If you’ve been shortlisted, you will hear from us. If you don’t, assume you havent been shortlisted. Apologies in advance!
There will be a couple of rounds of interviews after your copy test has been shortlisted!
I like to work on a few projects with candidates before confirming them for a full time job to get a better understanding of how they work! Expect the same here. (with full compensation for any work done, of course)
If you applied previously to The Brief (a show I’m planning) - I’ve included the same question in this as well. You can use the same answer here as well.
If in any of the questions you feel like not sufficient information is given - assume what you want to in order to help you complete the form.
I understand that this is a very long form - and it is deliberate by design. Take your time with it. I will keep revisiting the applicatio
None of the questions in this form are real briefs. This is not my last ditch attempt to crowdsource ideas for free - i am perfectly capable of thinking of ideas on my own :)
All the best!

Hi! Tell me a bit about yourself! *

Name *

Age *

City *

Current job *

Do you have any prior advertising / content experience? *

Hobbies *

Email *

Phone number *

Instagram profile

X (Twitter) profile

Show me some work you personally created (links only) *

Could be reels, ads, landing pages, decks, newsletters, memes, events, anything.

Tell me one thing you built that wasn’t a part of your job. *

Links are welcome.

Pick any consumer behavior you’ve noticed in the last 90 days that most brands ignore / any brand could capitalize on. *

Explain why it happens in 3–5 lines.

Give an example of a piece of content (ad, format, stunt, reel trend) that worked extremely well recently. Reverse-engineer why it worked and explain it. *

How do you use AI at your work place - tell me your top hacks (if any)

Design an influencer campaign for Google Gemini - encouraging users to try out Google Gemini image generation features. Our goal is to drive awareness of Gemini’s latest image generation model and urging users to give it a try. Suggest a few influencers and what kind of campaign you would ask them to do. Budget no bar. *

Tell me a music video idea for a Karan Aujla song called "You're You Tho" (Look up the song online please) *

You have to build a community from 0 to 10,000 true fans for a new active wear brand for women called SORA. No influencers, no paid ads. How would you do this? *

You are seated next to Aryan Khan on a flight. What clear, concrete ideas would you pitch to him that you think he should incorporate in season 2 of Bads Of Bollywood - these ideas must up the ante from season 1, be potentially viral when the show comes out. *

Think of any one idea for Hinge - the dating app: write a 60 second video featuring any celebrity of choice. *

You are part of Jahnvi Kapoor's team and you want to start an IP on her Instagram page. What can it be? *

Blinkit is launching a new service where you will now be able to order medicines that will be delivered to you in 10 minutes. What is the campaign that you launch with. Suggest some influencer campaign ideas for the same as well. *

Tamannah Bhatia has launched her own fine Jewelry brand. You have access to all her socials, her time, her retail store - suggest one potential Instagram / IP, one on ground activations for her. *

Peyush Bansal calls you and tells you that he has 1 full day to shoot with Shahid Kapoor for a lenskart campaign. He wants to urge make customers to own more than 1 pair of glasses (or sunglasses) in their wardrobe. Write the 45 second ad you would shoot for this campaign. Suggest what the hoarding, print ad you would make for this campaign. *

You are a food creator / travel creator starting out. What is your path to 100K followers in the next 6 months. *

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