Role summary

Own the technical performance and growth of a high-velocity D2C Shopify store. This is a hands-on role where your work directly impacts site speed, conversion rate, tracking accuracy, and revenue.

What you’ll do

Build & optimize the storefront

Customize themes and build landing pages (Liquid, JS, HTML, CSS)
Improve UX and site speed (Core Web Vitals, <2s load time)
Debug issues: broken links, checkout friction, performance bottlenecks

Manage integrations & tracking

Implement and troubleshoot apps (Recharge, Yotpo, Klaviyo, Judge.me, WebEngage, etc.)
Ensure correct tracking for Meta/Google Ads + GA4 (pixels, events, conversion accuracy)
Support analytics with clean funnel/event instrumentation

Drive conversion & experimentation

Partner with growth/design to run A/B tests on PDP, cart, checkout
Use GA4/Hotjar/Shopify analytics to ship improvements that move CVR and reduce drop-offs
Implement SEO basics + schema/structured data

Maintain reliability

Keep the store stable, secure, and scalable (documentation, clean codebase, incident response)

Success metrics

Speed: Core Web Vitals green; <2s load
CVR: consistent MoM improvement
Cart abandonment: QoQ reduction
Uptime: 99.9%
Tracking: error-free pixels/events/integrations

What you bring

Must-have

2–4 years hands-on Shopify development (themes, Liquid, integrations)
Strong front-end skills (JS/HTML/CSS)
Experience with Shopify app ecosystem + troubleshooting
Solid understanding of GA4 + Meta/Google pixels and event tracking
Ownership mindset: can run tasks end-to-end without heavy supervision

Good to have

Headless Shopify / custom APIs
Advanced performance tuning, SEO/schema
Prior D2C/e-commerce scaling experience

What you’ll get

Competitive mid-level compensation
High ownership + visible impact on growth metrics
Learning budget and a KPI-driven, collaborative team

Shopify Developer