78 Candidates
At Alle, we are building a personal AI stylist that helps users discover, try on, and shop the best fashion inspiration.
We are funded by top VCs and angels from India & US.
You'll be part of the founding team and work closely with founders.
This is a great opportunity if you're interested in building a global consumer AI product from India.
You can also check our careers page to learn more about our journey and team culture.
All three of us were part of Meesho's founding team where we spent 5+ years building the largest fashion e-commerce of India.
Harshit Madan - 1st Product Leader at Meesho, ex-founder, IIT KGP
Pavan Patil - 1st Backend Engineer at Meesho, ex-founder, IIT Roorkee
Prateek Agarwal - Founding team at Meesho, ex-founder, IIT KGP
All of us were founders before joining Meesho and we love hiring people who have a founder mindset.
Strategy & Planning: Develop and own the performance marketing strategy aligned with Alle's growth objectives. Define channel mix, target audiences, budget allocation, and KPIs.
Campaign Management: Plan, execute, monitor, and optimize paid advertising campaigns across key platforms such as Google Ads (Search, Display, YouTube, UAC), Meta Ads (Facebook, Instagram), Pinterest Ads, TikTok Ads, and potentially others.
Budget Management: Manage the performance marketing budget effectively, ensuring optimal allocation to achieve CPA, ROAS, and user acquisition targets.
Analysis & Optimization: Continuously analyze campaign performance data, identifying trends, insights, and opportunities for improvement. Implement A/B tests (creatives, copy, landing pages, targeting, bidding) to enhance efficiency and scale.
Tracking & Reporting: Implement robust tracking mechanisms (pixels, UTMs, attribution models). Regularly report on campaign performance, key metrics, and insights to stakeholders.
Criteria
4–8 years of hands-on experience in performance marketing, digital ads, or growth, with a strong track record of driving user acquisition and hitting growth goals.
Solid experience running campaigns on key platforms like Google Ads (Search, Display, UAC) and Meta Ads (Facebook & Instagram).
Bonus if you’ve done this before at an early-stage startup and are familiar with the pace, scrappiness, and creativity it takes to grow from the ground up.
If you have 4–8 years of hands-on experience in performance marketing, digital ads, or growth, pls fill this form.
We check every application in 72 hours and respond irrespective of our decision.
Prior experience in startups and/or large-scale B2C internet companies is a big plus.