VP of Sales - YAAS
Bengaluru
About YAAS
YAAS is a content and media company building some of India's most ambitious creator-led IPs. We work at the intersection of storytelling, brand, and culture, producing content that reaches millions across YouTube, Instagram, and beyond.
Brands are increasingly moving budgets toward content that earns attention rather than interrupts it. YAAS sits at the centre of that shift. The sales function is how we convert that market moment into revenue.
The Role
We are hiring a VP of Sales to lead and scale the commercial function at YAAS.
You will inherit an existing sales team and be accountable for everything that follows: the structure, the process, the pipeline, and the numbers. This is not a role for someone who wants to manage from a distance. You will be closing deals yourself while building the systems that let your team close deals without you.
YAAS builds content IPs for brands that want to own and reach an audience repeatedly, instead of borrowing distribution. Explaining that requires a sales leader who understands how content creates value, can speak the language of marketing decision-makers, and can translate a studio's creative output into a commercial proposition worth signing.
What You Will Do
Own the full sales vertical: pipeline, team performance, revenue targets, and client relationships
Set and enforce SOPs across the sales cycle, from outreach to closure to handoff
Close high-value brand partnerships and content production deals directly
Lead, coach, and grow the existing sales team
Work with founders to define commercial strategy, pricing, and positioning
Build forecasting and reporting infrastructure that gives founders clear revenue visibility
Identify and develop new market segments and partnership categories
Who We Are Looking For
6+ years in sales, with at least 2 years leading a team
Background in media, content, advertising, or brand marketing solutions
Proven track record of closing large, consultative deals where the product is not a commodity
Strong understanding of how brands think about content investment and ROI
Comfortable building process without slowing down execution
High accountability: you own the outcomes and the numbers!
Based in Bengaluru or able to join onsite immediately