Associate Program Manager - Brand and AI Initiatives

About the Role

We are looking for a highly strategic and execution-focused individual to lead brand growth initiatives by combining Brand Strategy, Performance Marketing, Content Strategy, and AI-powered marketing operations. Use Performance marketing, Ad Creative knowledge, consumer behaviour, to build scalable AI engines in Ad creatives and Design to drive merchant growth and profitability

Key Responsibilities

● Analyze campaign and ad creative performance to identify insights and recommend improvements to ad templates, messaging, and content strategy for better results.

● Drive AI adoption across creative production and performance marketing workflows.

● Evaluate and implement AI tools to improve marketing productivity and campaign efficiency.

● Build AI-assisted workflows for content generation, creative testing, reporting, and campaign optimization.

● Work closely with Product and Engineering teams to integrate AI into growth operations.

● Lead experimentation with Generative AI to create high-performing ad creatives (videos and static ads), while using market and consumer research to improve campaign performance and business growth.

Required Skills

● Performance Marketing

● Content Strategy

● Creative thinking

● Design Thinking

● AI Creatives (e.g., Midjourney, Runway, Adobe Firefly, ChatGPT for creative ideation)

● AI Workflows (e.g., n8n, Make, Zapier, Langflow)

● AI Tools (e.g., ChatGPT, Claude, Gemini, Perplexity)

Good to Have

● Hands-on experience with n8n workflow automation.

● Knowledge of AI agent frameworks for marketing operations.

● Experience integrating AI tools with Meta and Google Ads workflows.

Preferred Qualifications

● 4–6 years of experience in Content Strategy, Brand Marketing, AI growth Initiatives.

● Proven experience managing cross-functional strategic initiatives.

● Strong analytical and problem-solving skills with a data-driven mindset.

● Excellent stakeholder management and communication abilities.

● Ability to thrive in a fast-paced startup environment.