At Attirelly, we’re building India’s first discovery-led ethnic fashion marketplace — think Zomato for discovering outfits meets Myntra for shopping. With 1000+ stores already onboarded, an MVP live, and 6,000+ in the pipeline.

🚀 This Isn’t a Regular “Content Creator” Role

You won’t just post reels.

You’ll be:

🎬 The Face of the Brand on Camera – Bringing Attirelly to life through reels, street interviews, styling experiments & culture-led content.

🧠 0→1 Content Builder – Building our content engine from scratch — formats, series, distribution hacks.

📈 Growth-Led Creator – Obsessed with hooks, retention graphs, saves, shares & making content go viral organically.

If you get excited by trends, storytelling, fashion, and startup chaos — this role is your launchpad.

🎯 What You’ll Own

🎥 Content Ideation & Creation

Be the primary creator for Attirelly — reels, street interviews, styling tips, designer features, event coverage.
Shoot, script, and edit short-form content (fast).
Experiment with trending formats and build repeatable content series.
Turn offline exhibitions & store visits into viral digital moments.
Grow Instagram Followers and Engagement reach.

🔥 Organic Growth & Community Building

Run zero-budget growth experiments.
Build UGC flywheels with creators, stylists & micro-communities.
Launch ambassador programs across colleges & cities.
Create referral and collaboration loops through content.

🧠 Cultural & Audience Intelligence

Identify what Gen Z & young India actually wear for weddings, festivals & everyday ethnic.
Validate content formats across different cities.
Help define Attirelly’s early customer personas from a content lens.

👀 Who You Are

✅ 1–3 years in content creation / reels / short-form editing
✅ Comfortable being on camera (or excited to grow into it)
✅ Understand hooks, storytelling, and retention
✅ Scrappy — can create high-impact content without big budgets
✅ Think like a creator, but measure like a growth hacker

🌟 Bonus Points If You

Have built your own Instagram / YouTube audience
Love fashion, culture & street-style storytelling

📍 Location: Gurgaon ( in-office )

💡 Compensation: Less than 1 year experience : 25k-35k

1-2 years Experience :Rs 35k - Rs 50K + meaningful equity

📍Website : https://attirelly.com

💡 Who this is not for: If you prefer fixed 9–6 roles, structured environments, or prioritize work-life balance over building something from the ground up—if you can invest late nights & saturdays. this won’t be the right fit.

Why This Role is Special

Shape how a category is discovered in India
Be part of the founding growth story
Build a brand from scratch

If you’ve ever wanted to build something from Day 0 — this is it.

Content Creator- Entrepreneur in Residence