At Attirelly, we’re building India’s ethnic fashion discovery and commerce platform — connecting customers with boutiques, designers, and ethnic wear brands across India.
Think Zomato for discovering outfits + Myntra for shopping.
With 1000+ stores onboarded and thousands of brands in the pipeline, we are building the content engine that will shape how India discovers ethnic fashion.
At 0 to 1 phase, we are looking for a Content Creator & Strategist – Founding Member the Founder as a Generalist. who can become the face of Attirelly.
Explore competitor brands, fashion creators, designer pages, celebrity styling, and wedding content to understand what is in the trend.
Identify trending colours, styles, aesthetics, hooks, formats, and storytelling patterns.
Track what is trending across different cities, wedding ecosystems, fashion communities, and social platforms.
Convert trend insights into content ideas and inputs for ecommerce curation, collections, assortment, and homepage/category experiences.
Create content concepts, hooks, scripts, and repeatable formats.
Build storytelling around designers, boutiques, customers, fashion moments, and trends.
Plan content themes based on audience behaviour and market insights.
Think about the story, angle, and reason behind every piece of content.
Be the face of Attirelly and bring the brand personality alive.
Independently plan, shoot, and create reels, street-style videos, styling content, interviews, and fashion stories.
Regularly go on-ground & create authentic content with customers, vendors, designers, stylists and fashion communities.
Take content from idea → shoot → basic edit → ready-to-publish format.
Edit short-form videos with engaging cuts, captions, music, and storytelling flow.
Build repeatable content formats that improve audience connection.
Analyse creative performance and improve hooks, formats, and storytelling.
1–3 years experience in content creation, reels, short-form video, or consumer brands.
Someone who lives on content, fashion, trends, and storytelling — and wants to build a brand from the ground up.
Comfortable being on camera and shooting content independently.
Scrappy — can create high-impact content without big budgets.
Only want to create videos without understanding trends, customers, or storytelling.
Prefer a role with fixed tasks. ( not a traditional 9-to-6 execution role )
Are not comfortable being on camera or going on-ground to discover real fashion moments.
📍 Location: Delhi ( in-office, Monday to Saturday )
💡 Compensation:
1 year experience : Rs 25k-35k
2-3 years Experience : Rs 35k - Rs 70K + ESOPs Rs 3 Lac
📍Website : https://attirelly.com