Content Lead

Bengaluru

Hey there! Hope you are excited to attempt the assignment for Content Lead at YAAS.

A few pointers to note as you attempt this assignment —

An IP is the Youtube/Instagram channel with a specific theme and content format that we run for any brand. IPs can be organic creator IPs or the brand's social media pages on different platforms.
Content formats range from game shows, P2C infotainment channels, skits, micro-dramas, quiz shows, podcasts etc. A format is what a creator usually gets identified by. For example - Subway Takes is a content format.
A reel-ad-script refers to a 1-2 minute script that integrates a brand product based on the brief provided.
A brief refers to the problem statement that is given for each question in this form submission.
A problem statement defines a problem :P
A problem is that you are reading this too seriously. Breathe xD
We are assuming that you will understand that a script can't be a standalone submission. Add references, B-Roll suggestions, audio, and research links wherever you share an insight in a script.
You can also add character references from movies, TV shows, or content creators you watch while suggesting content formats. For example - Jethalal explaining brand case studies. Write a detailed character sketch if you are tasked with making a creator persona for a company wanting do content in B2B SAAS.
All the best! Reminder - Reed every detail well.

How to Attempt

Read the entire brief before you begin. Reach out if you have doubts.
Submit within 48 hours of receiving this brief.
Video responses are mandatory since your presentation skills, communication styles will be important aspects to evaluate should you get selected for the role of a Content Lead

You're at a party with 10 other people. How would you introduce yourself to the group? *

Name *

Contact number *

Email *

LinkedIn profile *

A courier packaging and logistics business wants to build out a content channel. You as the content lead will be responsible for pitching content ideas to the brand and executing once they approve one of your ideas Suggest three content formats that you would build an organic content page around. An organic content IP at YAAS refers to content channel that does not use the brand name, brand logo and grows from a 0 subscriber count. Explain why you are suggesting the content format and references for where it has worked any inspiration you are borrowing from. In case you mix and match content formats or borrow from a format that has worked for a different niche, explain in detail why you are pitching the same *

For ONE of the content format ideas you are most confident about, define the character personas of the anchors. Go into details of how they present information. Feel free to reference creators/characters from movies - explain why they would be a good fit (be specific)! *

Based on the above format idea & character persona: 1. Recommend the first 10 topics for short-form videos. Remember: You will be starting with ZERO followers - think about how you'll create curiosity. 2. Write two of these 10 scripts. *

A quick commerce snack brand wants a carousel post strategy. Their snacks fall in the rapidly evolving "proteini-fied" market. 1. Recommend a carousel strategy that specifically creates awareness / can be top-of-the-funnel. Include posting cadence, formats, some topics, visual references. 2. Write the copy for ONE carousel. *

A visa processing travel business is looking to increase the number of people who apply for visas using their product. They want to create reel-ads on their brand page. Write an interesting reel-ad which will drive high engagement on the brand page and lead to more visa applications. *

Apart from writing skills, why are you a good fit for a Content Lead? *

A content lead at YAAS creates strategy, writes, directs, works with editors, and defend ideas for them team.

Share links of content that you have written, acted in, directed or just created for fun.

It can be written content, personal content projects. Share view access if its a drive folder and published links as much as possible.

Link any Youtube/Instagram channel you run/ have worked on

What is the ONE thing that brands need to understand about content marketing? Think of something that would create a significant delta. *

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