Assignment: Early Member @ Creative, Meme and Amplification Network

Hey there! Thanks for showing interest in working with Pulpkey.

We’ve put together a short assignment and a few questions to get to know you better.

Before you jump in, a few things you should know:

We’ll be receiving a lot of applications for these roles - and yes, we’re aware many of you will use ChatGPT/Claude etc. Do what you will do with this information.
We won’t be able to respond to everyone with feedback. If you’re shortlisted, you’ll hear from us. If not, please assume you haven’t been shortlisted - no hard feelings and apologies in advance.
There will be a couple of interview rounds after this for shortlisted candidates.
This is an early-stage division, which means there's no fixed playbook yet. We're looking for someone who can think independently, figure things out without much hand-holding, and take ownership rather than wait for instructions. If you need a detailed brief before you can move, this probably isn't the right fit.

All the best :) Thank you, again.

Tell us a bit about yourself! *

Please record a short <1 min video below. We care less about the camera, lighting, etc and more about what you say.

Name *

Age *

City *

Current job *

LinkedIn profile *

Which Indian brand has the best Instagram presence according to you at the moment? And why? *

Who are the top 5 meme marketing/seeding agencies in India right now and what's their business model. What do you think they are doing right and wrong *

Mention your top 3 favourite Indian pages on Instagram which you think are growing at the moment (have less than 20k followers) and have huge potential to get brand partnerships in future *

Tell us one thing you built that wasn’t a part of your job. *

Pulpkey has been doing influencer marketing for a long time. Now this is a new division we've launched. How will you spread awareness about this new division of Pulpkey as an early member so that we can attract new briefs for new clients *

Why should a brand pick meme seeding over influencer marketing? And when shouldn't they? *

Your first month here - no list, no leads, no playbook. Walk us through how you'd build a target list of 50 brands worth pitching for the meme division: where you start looking and how you decide a brand is actually worth chasing. Be specific - not 'I would research the market.' Pick one brand from that list you're most excited about. Write the exact opening message you'd send to get a meeting. *

A brand loved the pitch, then went silent for two weeks. What's your next move? *

Name a meme format or trend from the last month that brands haven't tapped yet - and which brand should jump on it. *

In terms of your friendship with your friends, how would you rate yourself? *

WhastApp/Phone number *

Email *

Your current/last CTC *

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