SEO Specialist & Content Writer
Bengaluru
SEO Specialist & Content Writer
RocketPay (Absird Financial Technologies Pvt. Ltd.) | HSR Layout, Bengaluru (On-site)
About RocketPay
We started in 2022 because the collections layer in India was broken. Lenders found out about defaults too late. Distributors waited months to know if a retailer would pay. Businesses had no compliant way to collect what was owed. Everyone was building at the transaction layer — nobody was going deeper into what happened after credit was given.
We decided to build that infrastructure. Today, RocketPay sits between payment initiation and default — preventing losses before they happen, not cleaning them up after. We are not a payment gateway, and we are not a debt recovery platform. We are the pipe through which credit collections and recovery flows.
What You'll Own
Technical Content & Blog
Plan, write, and publish a consistent content cadence targeting priority keywords across our customer segments — NBFCs, MFIs, and MSME retailers/distributors each search differently and need different depth
Write technically accurate, credible content on UPI AutoPay, eNACH, device locking, and other relevant topics.
Maintain a content calendar mapped to funnel stage: informational content for top-of-funnel discovery, commercial/comparison content for active evaluation.
Pull subject-matter input from Sales, Product, and Founders when domain depth exceeds what's publicly documented
On-Page SEO & Site Optimization
Own meta titles, meta descriptions, header structure, and body copy across the site
Conduct keyword research using India-specific search data.
Identify and execute internal linking opportunities that distribute authority toward commercial pages
Partner with our Tech/Webflow team so every new page launches correctly set up.
Run periodic content audits: find pages with ranking potential that are underoptimized, and consolidate or deprioritize thin content
GEO (Generative Engine Optimization)
Build RocketPay's strategy for appearing in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews, Copilot, for recurring collections, eNACH, and device-locking queries
Identify the question formats where RocketPay should be the cited source, and create content designed to earn those citations
Monitor how (and whether) RocketPay is being referenced in AI answer engines, and iterate based on findings
Backlinks & Off-Page
Coordinate with our vendor & agency on backlink placements — your job is to write and pitch guest content, and to hold the line on quality (real domain authority and traffic, not directory-submission filler)
Track the link profile in Ahrefs/Semrush and report on referring domain growth
Performance & Reporting
Track organic traffic, keyword rankings, backlink acquisition, and content engagement in GSC/GA4/Ahrefs or Semrush
Feed findings into monthly/quarterly reporting; familiarity with CRM-attributed funnel data (we use Zoho) is a strong plus, not a requirement
Requirements
2–3 years of experience in content marketing, SEO writing, or a closely related field, ideally with exposure to fintech, BFSI, SaaS, or another regulated/technical domain
Hands-on experience with Ahrefs, Semrush, Google Search Console, or equivalent
Solid grounding in on-page SEO & Off Page fundamentals: keyword research, intent mapping, header structure, internal linking, meta optimization, Link Building, Guest Blogging etc
Ability to write across formats: long-form guides, landing pages, comparison content, case studies
Bonus: familiarity with regulatory or compliance-adjacent content (BFSI, insurance, legal-tech, healthcare)
Bonus: exposure to GEO/AI search optimization beyond the basics
Bonus: A portfolio of published work demonstrating both writing quality and search performance (ranking improvements, traffic growth)