Content Generalist (Creator)

About this opportunity:

Not an agency role.

This is a direct opportunity to work with the founder (Ashish), who creates content at @okayburade (130K+ followers). The personal brand drives distribution for ATC Consulting, and you will own the research and content intelligence that powers it.

If you're an aspiring creator and study content like it's a sport, this role is made for you.

What you'll be doing:

• Research trending topics, formats, and narratives across Instagram.

• Study A+ creators, break down what works and adapt it for our audience in our voice.

• Feed insights into our AI content brain and train it to think and sound like him.

• Use the trained AI to generate scripts and ideas.

• Document everything: formats, topics, references, experiments.

• Help build the founder's content playbook.

This role is for you if:

• Are a creator yourself (even a small audience is fine; taste matters more).

• Are obsessed with why things work, not just what is trending.

• Think in systems — you document, organise, and build things that last.

• Are comfortable taking ownership without hand-holding.

• Have 1–3 years in content, social media, or creator work

Good to have:

• Experience working with creators or personal brands.

• Experience with AI tools for content research or writing.

• Understanding of content formats, algorithm and what drives saves and shares.

Work setup & compensation

• Full-time, on-site role at our Bangalore office.

• Salary no bar for the right candidate

• Performance-linked upside