Content Writer

Company Description:

Addtocart (ATC) Consulting is a boutique consulting agency that helps D2C brands scale their online business through performance marketing, Shopify optimization, and CRM & retention marketing. Over the last 3 years, we’ve partnered with 50+ brands across India and the UAE, including Raymond, Apollo, Cult, Flatheads and Ezo. We are now expanding into the US and UK markets.

Role Description:

This is a full-time Content Writer role at Addtocart Consulting.

You will write clear, persuasive content that helps brands convert and retain customers. This is not a fluffy content role. Your writing should drive action and business outcomes.

You will work closely with creative strategists, performance marketers, and account managers.

What you'll be doing

• Writing copy for landing pages, PDPs, and websites

• Writing email and SMS flows for retention and lifecycle marketing

• Supporting ad copy, hooks, and messaging frameworks

• Editing and refining copy based on performance feedback

• Researching customers, competitors, and brand voice

This role is for you if:

• You have 1–3 years of experience writing for brands or agencies

• You have written copy for e-commerce or DTC businesses

• You care about clarity more than cleverness

• You can explain complex ideas in simple language

• You are comfortable iterating based on feedback and results

Work setup & compensation:

• Full-time on-site role in Bengaluru

• Salary no bar for the right candidate

• Performance-linked upside

Good to have

• Experience writing conversion-focused copy

• Familiarity with email marketing or CRM tools

• Understanding of funnels, CRO, and buyer psychology

• Ability to use AI tools for research and drafting