Product Marketing Specialist | TrulyInbox

Ahmedabad, Gujarat, India

About TrulyInbox

TrulyInbox is a fast-growing SaaS platform helping founders, SDRs, agencies, and outbound teams land in the inbox - not the spam folder. Through intelligent email warm-up and inbox management, we help thousands of teams protect their sender reputation and scale outbound reliably.

With 1,200–1,500 new signups every month and a strong product-led growth motion, we're building the go-to brand in email deliverability. This is your chance to shape that brand from the ground up.

The Role

We're looking for a Product Marketing Specialist who thrives at the intersection of storytelling, strategy, and execution. You'll own how TrulyInbox shows up - to the world, to our users, and to the market.

This is not a "write a few blog posts" role. You'll be the person who defines our voice, drives distribution, owns our launch moments, and turns customer wins into pipeline. If you geek out over positioning, care deeply about the ICP, and know how to turn product features into compelling narratives - read on.

What You'll Own

Brand & Audience Building

Own the company’s presence on LinkedIn, Twitter/X, and relevant industry communities
Build and grow an engaged audience of potential and existing customers
Engage authentically in forums, Slack groups, Reddit threads, and podcasts where our ICP hangs out
Repurpose long-form content into social-native formats for maximum reach and compounding distribution

Content & Messaging

Create and distribute content that educates, entertains, and builds genuine trust with our ICP
Write the messaging for pricing pages, landing pages, and onboarding email sequences
Own feature launch communications - from internal enablement to external announcements
Produce customer-facing case studies and success stories that convert prospects

Sales Enablement & Collateral

Create and maintain sales collateral - one-pagers, pitch decks, and competitive comparison sheets
Arm the sales team with the positioning, objection handlers, and context they need to close

Reputation & Reviews

Own review and reputation management on G2, Capterra, and other review platforms
Develop a systematic approach to collecting, amplifying, and responding to customer reviews

Who You Are

2–4 years of experience in product marketing, content marketing, or a GTM role at a B2B SaaS company
You understand outbound sales and email deliverability - or are obsessed enough to get up to speed fast
Strong writer. You can make technical concepts feel simple, urgent, and worth reading
You've built or contributed to a brand's social presence with measurable results
Comfortable working across functions - you'll collaborate with sales, product, and founders daily
Bias for action. You ship, measure, and iterate rather than polish indefinitely
Bonus: Experience in the cold email, outbound, or sales engagement space

What Success Looks Like in 90 Days

Company LinkedIn/ other social media presence is active, consistent, and growing
A messaging framework exists for TrulyInbox's core use cases and personas
At least 5 customer story or case study is live
A review generation process is running on G2 and Capterra
Sales has updated collateral they actually use
Live engaging community on reddit and other forums

Why TrulyInbox

Massive Inbound Engine - 1,200–1,500 signups/month gives you built-in distribution and real customers to learn from.
Category with Momentum - Email deliverability is no longer optional for outbound teams. You're marketing something people genuinely need.
Direct Impact - You'll work shoulder-to-shoulder with founders and have a real say in positioning, pricing messaging, and GTM strategy.
Room to Grow - This role has a clear path to Senior Product Marketing Specialist / Manager as the team and function scales.

Perks & Benefits

Performance-linked incentives
Annual learning budget (courses, tools, events)
Health insurance allowance
Annual offsite retreat
Fast-track growth to Senior PMM / Manager

How to Apply

Fill out the form!

We read every application. We move fast.

Name *

Email *

Phone *

LinkedIn profile *

A link to one piece of content you're proud of (post, case study, landing page - anything) *

Walk us through the most impactful marketing project you have owned end to end. What was your brief, what did you build, and what did the outcome look like in numbers? *

Tell us about a campaign or piece of content that underperformed. What did you get wrong, and what did you do differently the next time? *

Have you ever disagreed with how your company was positioning a product or messaging to customers? What did you do about it? *

What is the hardest part of product marketing that most people outside the function do not appreciate? How have you personally navigated that challenge? *

A brief note (3–5 sentences) on how you'd position TrulyInbox against a competitor like Lemwarm or Warmy *

How soon can you join? (In days) *

Last drawn salary in LPA? *

Expected salary in LPA? *

We believe in benefits from office work environment. Are you open to work from office i.e. in Ahmedabad. *

Yes

I prefer remote

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