Content & ORM Intern

What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.

Proposition for merchants: D2C selling made as easy as selling on e-com marketplaces.
 

Why build this?

1. India’s D2C wave has been limited to venture-funded D2C brands today 2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces

3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization

4. Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
 

Our proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

1. Marketing manager (“top of the funnel”)

2. Category manager (“products/merchandising”)

3. Product manager (“website/app metrics”)

4. Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team and scale:

We’re at ~$10M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders:

1. Rishabh Verma

2. Harmin Shah

About the Role

We’re looking for a creative, proactive, and detail-oriented Content & ORM Intern to strengthen ShopDeck’s online reputation, engage with online communities, and create valuable content for D2C sellers.

Key Responsibilities

• Online Reputation Management (ORM): Monitor reviews, comments, mentions, and discussions across Instagram, Facebook, LinkedIn, and Reddit.

• Community Engagement: Draft professional responses, engage with relevant communities, and identify recurring concerns.

• Escalation Management: Flag sensitive complaints and coordinate with internal teams for timely resolution.

• Content Writing: Research and write blogs on D2C growth, e-commerce, digital marketing, and seller challenges.

• SEO Content: Assist with SEO blogs, website copy, landing pages, and keyword optimisation.

• Brand Communication: Maintain consistent brand messaging across digital platforms.

• Sentiment Analysis: Track customer feedback, reviews, and competitor conversations to identify trends and insights.

• Reporting: Maintain ORM trackers and prepare reports on customer sentiment, response status, recurring issues, and content performance.

Requirements

• Strong written communication skills.

• Good research and content-writing abilities.

• Basic understanding of social media and online communities.

• Familiarity with SEO and blogging.

• Attention to detail and a professional approach to handling feedback.

• Proactive attitude, willingness to learn, and ownership mindset.