Brand & Comms Associate

Meet Flent 👋🏼

Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
 

This is where Flent comes in. We're creating a new standard of urban renting for India.

Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
 

We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
 

Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.

Meet Your Team 🧑‍🤝‍🧑

Hey — I’m Shail, co-founder & CEO at Flent 👋🏼

Along with the 100 other things on my plate as a founder, I also lead our brand efforts — and honestly, it’s the most energizing part of my job.

I think of brand as perception. It’s what people feel when they hear about you, use your product, or interact with your team. And the brand team gets to shape that perception intentionally through four things :

• A product that’s useful, functional, and well-designed

• A great story — whether it’s about us, the product, or our customers

• A consistently delightful experience

• And thoughtful, high-quality execution across every touchpoint
   

That’s why brand, for me, isn’t a vertical function — it cuts across product, CX, sales, ops, and even tech. If you’re joining this team, you’ll definitely work on top-of-funnel things — the kind that create awareness and build recall. But just as importantly, you’ll act as a quality filter for everything Flent puts out into the world. From the homes we set up, to the decks we send out, to the way our sales team speaks — I’ll lean on you to ensure that every single touchpoint reflects the perception we want to create.
 

About the Role

As a Brand & Communications Associate at Flent, you’ll help shape how people see and experience our brand. You’ll work on all kinds of things — from home launches and social media, to customer stories and internal decks. Your job will be to make sure everything we say (and how we say it) feels clear, thoughtful, and true to who we are.
 

You’ll work closely with different teams — design, ops, sales, product — and bring a brand lens to everything we put out. Sometimes that means creating content that builds awareness, and other times it means designing an onboarding process that feels right & thoughtful. This role is a great fit for someone who enjoys writing & narrative building, has a strong sense of taste, and cares about the small details that shape perception.

What you’ll broadly do:

• Own brand copy across the user journey
  Write and manage copy for all touchpoints, including onboarding, offboarding, sales decks, CX templates, and in-product UX. You'll be the voice of Flent across the entire experience.

• Design for delight
  Imagine and execute moments of joy for both tenants and landlords — from surprise gifts to thoughtful nudges — that boost word of mouth, NPS, and overall brand love.

• Lead offline brand collaborations
  Identify and manage partnerships with like-minded consumer brands to create memorable offline experiences, events, and gifting moments for our members.

• Act as a brand QA layer
  Work closely with ops, sales, and product to ensure everything we put out — homes, decks, presentations, touch points — is aligned with the brand we’re building.

What your day-to-day will look like:

• Writing onboarding and offboarding comms for tenants and landlords

• Crafting sales enablement copy — decks, one-pagers, and email flows

• Reviewing CX chat templates or product copy to make sure they’re on-brand

• Brainstorming and executing delight moments — surprise gifts, handwritten notes, etc.

• Visiting newly launched homes to get a feel for the experience and make sure they reflect the vibe we want to create

• Coordinating with partner brands on offline activations or collab ideas

• Editing or rewriting content shared by other teams to improve clarity and tone

• Creating a checklist or guideline to help the team maintain brand consistency

• Catching up with ops or sales to understand what’s working (or not) from a brand POV

We’re looking for someone who:

• Has 1–3 years of experience in writing, branding, marketing, or communications

• Writes clearly, quickly, and with a strong sense of tone and voice

• Has a sharp eye for detail — especially when it comes to UX, language, and presentation

• Cares about how things feel — not just how they look or sound

• Is excited about creating thoughtful offline experiences and brand moments

• Loves being hands-on and doesn’t mind rolling up their sleeves to figure stuff out

• Enjoys working across teams and functions, and can manage multiple moving pieces
   

Educational qualifications don’t matter to us at Flent. What does is your curiosity, your bias for action, and your ability to think deeply about people and systems. If you want to help build a world-class team and a culture worth fighting for — we’d love to talk.

Compensation, Benefits & Perks

The total cash compensation for this role is upto INR 10 LPA. You’ll be eligible for ESOPs & standard perks beyond the cash component.
 

The role is based in Kormangala, Bangalore. We do not operate remotely, you should be based in Bangalore to be eligible for this role.
 

Read more our benefits, leave policy, perks, etc here.

Our Values

It is very important for us that you go through the culture vibe of Flent before you think of applying. We constantly evolve as individuals and as an organization, but we aim to keep these values at the core of our functioning till the day this company exists.

Our Team

Detailed bios of all our team members here.

The Hiring Process

We do not follow a fixed process for hiring at the moment. You’ll be doing couple of calls or in-person interviews with all three co-founders. This might be paired with a time-bound assignment & a call with one of our investors. Overall, we guage your intellect, your curiosity and your vibe to figure out if you’re the right fit for Flent.
 

It is difficult to respond to every application we receive, so you’ll hear from us only when we want to proceed forward. And once that happens, we promise to complete the entire process within 1 week.

Referral Reward

If you know someone great for Flent, let us know. Once they’re with us for 90 days, you get to choose a reward: a 30-day stay in a Flent property, a INR 20,000 donation to a charity of your choice, or brand gift cards worth INR 25,000.

More details about the referral program here