Social Media Manager (Digital News) – LoudLabs

📍 Location: Noida (Onsite)

About the Role

At LoudLabs, social media is not where content goes to die politely after publishing.

It is where news wins or loses attention in public.

We work with India’s leading digital news channel, and this role exists to make sure news is packaged, positioned, and pushed correctly across YouTube and Instagram, both long-form and short-form.

This is not a posting role.

This is a distribution, packaging, and performance role across platforms.

If you think Instagram is just captions and YouTube is just uploads, this role will break that illusion fast.

This Role Is For You If

• You think in CTR, retention, saves, shares, and watch time

• You understand how the same story needs different packaging on different platforms

• You treat titles, thumbnails, captions, and hooks as editorial tools

• You are comfortable making fast calls under pressure

• You enjoy testing and killing ideas without attachment

What You’ll Actually Do

• Own publishing and performance for YouTube and Instagram

• Decide titles, thumbnails, captions, hooks, and post timing

• Work closely with editors and designers on packaging

• Adapt news stories differently for:

  • YouTube long-form

  • YouTube Shorts

  • Instagram Reels

  • Instagram Feed

• Track daily performance and spot patterns early

• Push winning formats harder and kill underperforming ones

• Feed platform insights back into editorial and production teams

You are not here to “execute briefs”.

You are here to shape how news travels.

What “Good” Looks Like Here

• Instagram Reels are shared, not just viewed

• YouTube CTR improves without misleading the audience

• Captions add clarity, not noise

• Platform-specific packaging is intentional

• Performance insights influence future stories

If growth feels accidental, something is wrong.

Who Should Not Apply

• People who only schedule posts

• Social managers who avoid analytics

• Anyone who treats Instagram as an aesthetic platform only

• Anyone uncomfortable saying “this won’t work”

This role rewards judgment and speed.

Skill Reality

• Hands-on experience managing YouTube and Instagram for content-led brands

• Clear understanding of algorithms and platform behaviour

• Strong instincts for headlines, hooks, thumbnails, and captions

• Comfort reading analytics and making decisions from them

News experience is a strong plus.

Judgment matters more than years.

What You’ll Get at LoudLabs

• Ownership of distribution for a massive news audience

• Direct influence on editorial and production decisions

• Freedom to experiment without long approval cycles

• Growth based on results, not tenure

• A team that treats social as strategy, not support