Social Media Executive

Company Description

Addtocart (ATC) Consulting is a boutique consulting agency that helps D2C brands scale their online business through performance marketing, Shopify optimization, and CRM & retention marketing .Over the last 3 years, we’ve partnered with 50+ brands across India and the UAE, including Raymond, Apollo, Cult.Fit, Flatheads, and Ezo. We are now expanding into the US and UK markets.

Role Description

This is a full-time Social Media Executive role at Addtocart Consulting. You will work closely with the founder to assist in content creation for his personal brand (120K+ followers on Instagram).This role is not about posting or replying to comments. It is about research, taste, and identifying ideas that can turn into high-performing content.

What you'll be doing

• Research trending topics, formats, and narratives across Instagram

• Track what’s working across creators, founders, and brands

• Identify content patterns that drive reach, shares, and saves

• Support content ideation with examples and references

• Maintain a simple tracker for content ideas and research

• Assist in turning research into content opportunities

This role is for you if

• You have 1–3 years of experience in social media or content research

• You analyse why content works, not just consume it

• You’re curious about creators, internet culture, and content formats

• You can separate signal from noise

• You enjoy supporting creative thinking with research

Good to have

• Experience working with creators or personal brands

• Understanding of Instagram distribution and content formats

• Familiarity with Notion, Google Sheets, or content trackers

• Experience using AI tools for research and idea generation

Work setup & compensation

• Full-time on-site role in Bengaluru

• Salary no bar for the right candidate

• Performance-linked upside