📍 Location: Bangalore (Onsite)
🕒 Experience: 1–3 years

Job Description

At OWLED Media, trends aren’t something we follow, they’re what we start.

We’re looking for a Trend Researcher who’s chronically online, culturally fluent, and can connect dots before anyone else even sees them.

Your mission?

Be our radar for what’s next — spotting viral ideas, decoding audience behavior, and turning trends into content gold before the internet catches up.

If you spend more time on Reels, Shorts, and niche subcultures than you’d like to admit, this is your playground.

Key Responsibilities

Trend Spotting

Track what’s catching fire across Instagram, YouTube, X, Reddit, and niche forums.
Identify rising trends, viral formats, and cultural moments before they peak.

Trend Ideation

Convert trends into actionable content ideas and campaigns that align with our brands.
Ensure relevance for Indian audiences while staying globally sharp.

Niche Research

Deep dive into micro-communities — from finance and tech to lifestyle and entertainment.
Uncover insights, recurring patterns, and fresh opportunities for content creation.

Daily Tracking & Reporting

Deliver crisp daily reports summarizing 3–5 key trends, why they matter, and how we can use them.
Track competitors and industry leaders to identify strategic openings.

Who You Are

Chronically online — you live and breathe the Indian internet.
Deeply familiar with short-form content formats, especially Reels and Shorts.
Naturally curious, analytical, and always connecting cultural dots.
You can instantly tell what will go viral (and why).
You’re articulate — able to distill complex observations into actionable insights.
You thrive in autonomy and can manage your own pace and focus.

Requirements

1–3 years of experience in social media research, trend analysis, or a similar content-driven role.
Strong understanding of internet culture, creator economy, and content algorithms.
Excellent communication and reporting skills.
Comfortable working in a fast-paced, high-volume content environment.

What You’ll Get Here

The freedom to experiment and influence creative direction.
Exposure to high-performing teams building content IPs at scale.
A space to turn your obsession with trends into measurable impact.

Trend Researcher - OWLED MEDIA