Creative Storyteller / Copywriter

Location: Mumbai

About ProV

ProV is building a modern consumer brand at the intersection of great products, sharp storytelling, and performance-led growth.

We believe strong brands are built through constant creative experimentation, combining human insight with AI-powered speed and scale. Our goal is to create content that doesn’t just look good — it moves metrics, from attention and engagement to revenue and retention.

The Role

We’re looking for an Creative Storyteller who combines original thinking with modern AI tools to produce high-quality content across formats.

You will conceptualize and create crisp text, image, and short-form video content for organic social, paid social, and top-of-the-funnel advertising on platforms like Instagram and YouTube.

Working closely with performance marketers, you’ll help test, iterate, and improve creatives that drive both brand perception and measurable growth.

The Ideal Candidate

Strong creative instincts with the ability to craft clear hooks and memorable brand stories
Comfortable using AI tools for ideation and production across text, image, and video
Able to generate multiple creative directions quickly and iterate based on performance
Experience creating content for organic social and paid campaigns
Comfortable building creatives for top-of-funnel Instagram and YouTube advertising
Can write ads, scripts, landing pages, and social-first content
Enjoys collaborating with performance marketers to improve CTR, engagement, and conversions
Has strong taste and can spot fresh ideas vs generic AI output