Bengaluru
Job Summary:
We are looking for a performance-driven Digital Marketing Executive specializing in paid social campaigns, particularly on Meta platforms. This role involves end-to-end campaign execution—from ad video ideation to launch—along with driving in-app user activation and engagement.
1. Meta Ads Management
Plan, execute, and optimize paid campaigns on Facebook and Instagram
Manage budgets, bidding strategies, audience targeting, and scaling
Perform A/B testing for creatives, audiences, and ad formats
Monitor KPIs such as CPA, CTR, ROAS, and conversions
2. Ad Creative & Video Ideation
Ideate, script, and brief high-performing ad videos (UGC, reels-style, hooks-based content)
Work closely with designers, video editors, and creators to execute ads
Analyze which creatives perform best and iterate quickly
Stay updated with trending formats, hooks, and viral content styles
3. In-App Activation & Growth
Drive user activation and engagement within the app (onboarding flows, push notifications, campaigns)
Work with product/tech teams to improve conversion funnels
Optimize user journey from ad click → install → activation
Track metrics like installs, activation rate, retention, and LTV
4. Analytics & Optimization
Track performance using tools like Google Analytics and in-app analytics platforms
Generate insights and actionable reports
Continuously optimize campaigns for better ROI
1–3 years of experience in performance marketing or paid social
Strong hands-on experience with Meta Ads Manager
Understanding of ad creatives, hooks, and short-form video trends
Basic understanding of mobile app funnels
Analytical mindset with strong problem-solving skills