Content Lead [Writer-Director] - YAAS

Bengaluru

About YAAS

YAAS is a content and media studio building some of India's most ambitious creator-led IPs. We work at the intersection of storytelling, brand, and culture, producing content that reaches millions across YouTube, Instagram, and beyond.

Role Overview
A content lead at YAAS is responsible for the creative management, growth and retention of one IP.

Key Expectations

Own channel growth end-to-end: Creative strategy, channel management, script development, performance tracking, and team coordination
Write and arrive at content formats tailored to brand tone, voice and growth plans of the channels
Set creative direction: Establish tone, content formats, storytelling frameworks, and content pillars for your pod
Collaborate cross-functionally: Work with production, strategy, sound design and other pods to ensure creative alignment

Key words

IP - An Instagram/Youtube channel that we run for a brand. It could be an organic IP where we start the channel with 0 followers. It could also be a brand channel in some cases. Either ways we are responsible to make the brand relevant by turning their online presence into that of a relatable creator channel which is informative/entertaining.
Pod - You will be writing on one to two channels. A pod will usually have a content lead and a a creative engineer

Here's the detailed JD for the role.

Name *

Email *

Contact Number *

You are at a party with your favourite Instagram and Youtube content creators, how will you introduce yourself *

Attach a link of the work you are most proud of. It could be the scripts you have written, published videos, your own content channel or anything that you published online. [A simple word doc with links of all your work should be enough] *

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