📍 Location: Delhi (Onsite)

About the Role

We’re looking for someone who understands social like a native language, formats, timing, hooks, storytelling, and platform psychology. You’ll lead the social engine behind artists, creators, and entertainment-first brands.

If you:

Can predict what’s about to trend
Understand how to build a brand personality online
Think in hooks, not posts
And want to operate in a lab where ideas become daily experiments;

What You’ll Do:

Own the full social strategy for artists, entertainers, creators, and brand IPs.
Plan content calendars that move fast and feel alive, not corporate.
Work with writers, designers, editors, and creators to shape thumb-stopping posts.
Experiment with formats—memes, reels, story-based content, community posts, and micro-series.
Optimise content using real-time analytics—retention, saves, watch behaviour.
Develop platform-specific playbooks: Instagram, YouTube, X, TikTok alternatives.
Run creative campaigns around launches, tours, appearances, and releases.
Stay ahead of culture, moments, and emerging trends.

Who You Are:

You think like the internet.
You understand virality, audience behaviour, and community building.
You consume and analyse content instinctively.
You can maintain brand voice without making it boring.
You know when to make noise and when to let silence build hype.

Requirements:

Strong experience running social for creators, brands, or entertainment projects.
Skill in analytics, insights, and platform-native growth.
Ability to brief and guide creatives across formats.
Understanding of content trends, editing basics, and storytelling.

Bonus Points If:

You’ve grown a page from scratch.
You’ve worked on music, pop culture, or creator accounts.
You’re comfortable with AI tools for social automation and insights.

What You’ll Get Here:

You’ll shape social identities that reach millions.
You’ll experiment with formats without waiting for approvals.
You’ll be part of idea-to-execution cycles that happen in real time.
Fast growth toward Strategy Lead or Creative Producer roles.

Social Media Manager - LoudLabs